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Tag: Hong Kong

New Nike concept store in HK opens amidst in-store recovery
New Nike concept store opens in HK amidst in-store recovery 
Posted on June 13, 2022
by Teddy Cambosa
The new Nike concept store in Hong Kong represents GMG’s latest strategic investment in Asia.
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Apparel brand K-Way taps Bluebell Group, launches in HK market
Apparel brand K-Way taps Bluebell Group, launches in HK market
Posted on June 8, 2022
by Teddy Cambosa
K-Way, the French outwear brand, has tapped Bluebell Group to oversee the brand's overall presence, local marketing activation, and retail operations as it launches in the Hong Kong market.
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Fruitpie-NFT
This fruit planting firm launches NFT offering that brings concept of ‘Fruit to Earn’
Posted on June 8, 2022
by Kathleen Murata
It integrates rising fintech tools and traditional livelihood consumption experience to lead a trendy lifestyle while offering fresh fruits.
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Watson rolls out region-wide recycling programme with L’Oréal
Watsons rolls out region-wide recycling programme with L’Oréal
Posted on June 7, 2022
by Teddy Cambosa
Through the programme, Watsons Hong Kong has partnered with L’Oréal to roll out the ‘Beauty for the Future’ recycling campaign.
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Delicia Tan named as Edelman’s CEO in HK, Greater Bay Area
Delicia Tan named as Edelman’s CEO in HK, Greater Bay Area
Posted on June 7, 2022
by Teddy Cambosa
With over two decades of experience in communications, Delicia Tan has spent the last 16 years at Edelman.
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AIA HK launches new campaign on retirement scheme high points
AIA HK launches new campaign on retirement scheme high points
Posted on May 30, 2022
by Teddy Cambosa
To enable members to have a better grip on the highlights of its MPF scheme, the AIA Hong Kong has launched a large-scale advertising campaign that features singer Hins Cheung.
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Soymilk brand Vitasoy undergoes rebranding
Soymilk brand Vitasoy undergoes rebranding 
Posted on May 26, 2022
by Teddy Cambosa
Vitasoy, the iconic soymilk beverage founded in Hong Kong, is evolving to keep up with modern consumers with a rebrand assisted by dentsu international Hong Kong.
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krip's HK mobile app now offers personalised credit card deals
krip's HK mobile app now offers personalised credit card deals
Posted on May 25, 2022
by Teddy Cambosa
Through an open API, krip aims to revolutionize marketing deals by facilitating information exchange between customers, retailers, and financial institutions.
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HSBC launches new local campaign to support HK community
HSBC launches new local campaign to support HK community
Posted on May 25, 2022
by Teddy Cambosa
Conceptualised alongside Grey Hong Kong, the support campaign from HSBC aims to makeover its branches.
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GroupM’s Xaxis launches first pDOOH campaign at MTR advertising in HK
GroupM’s Xaxis launches first pDOOH campaign at MTR advertising in HK
Posted on May 24, 2022
by Teddy Cambosa
The pDOOH campaign by Xaxis will catapult MTR advertising into a new automated phase ofOOH with programmatic in Hong Kong.
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