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Category: Marketing

Valiram Group sets sights on PH expansion through duty-free airport outlets
Valiram Group sets sights on PH expansion through duty-free airport outlets 
Posted on September 18, 2023
by Brandon Yulolo
Meeting with Philippine President Ferdinand R. Marcos Jr. in Singapore, Valiram Group expressed their interest in expanding in the next five years with the Philippines on their list.
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SG-based Dyson pledges ₱11b investment in PH by 2024
SG-based Dyson pledges ₱11b investment in PH by 2024
Posted on September 18, 2023
by Teddy Cambosa
Dyson also emphasised that their investment would generate around 1,250 employees and would move more contract manufacturing into the Philippines by the middle of 2022, or the second or third quarter of the year.
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Changi Airport gives tribute to former Prime Minister Lee Kuan Yew’s contributions through immersive exhibit
Changi Airport gives tribute to former Prime Minister Lee Kuan Yew’s contributions through immersive exhibit
Posted on September 18, 2023
by Brandon Yulolo
With various interactive zones, the exhibition commemorates the visionary leadership, boldness and conviction of the late Mr. Lee Kuan Yew, showcasing how Mr. Lee and his team of leaders made Changi Airport possible and paved the way for its success.
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SHEIN pledges S$8.67m to bolster social responsibility commitment in SG
SHEIN pledges S$8.67m to bolster social responsibility commitment in SG
Posted on September 18, 2023
by Teddy Cambosa
Through the commitment, SHEIN has signed four memoranda of understanding (MOUs) were signed with the University of the Arts Singapore (UAS), the Singapore University of Technology and Design (SUTD), SG Her Empowerment (SHE), and Access Singapore.
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Around 74% of Thai consumers trust a brand less if online ad appears alongside inappropriate content
Around 74% of Thai consumers trust a brand less if online ad appears alongside inappropriate content
Posted on September 15, 2023
by Teddy Cambosa
Data notes that around 71% of the respondents would feel less favourable towards a brand that advertises near inappropriate content, and 67% saying they are likely to stop using a product and/or service of a brand whose ad appears near inappropriate content.
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InMobi joins forces with Ad Net Zero in global partnership for sustainable advertising efforts
Posted on September 15, 2023
by Aliza Carmona
Marketing and monetisation technologies provider InMobi has announced its strategic partnership with climate action programme Ad Net Zero to strengthen its commitment to developing more sustainable advertising practices.
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PH competition watchdog gives green light to proposed BPI, Robinson Bank merger
PH competition watchdog gives green light to proposed BPI, Robinsons Bank merger
Posted on September 15, 2023
by Teddy Cambosa
According to recent stock filings made by BPI, JG Summit Holdings, and Robinsons Retail Holdings, all received approval from the PCC from September 13 to 14.
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Takashi Aoki appointed as representative director, president of McCann Erickson Japan, Craft Worldwide
Posted on September 15, 2023
by Gian Japsay
Aoki will be under the direct supervision of Ji Watson, the CEO of McCann Worldgroup Japan. He will collaborate closely with the regional and global network to lead the Japanese teams in delivering impactful solutions to help clients expand their businesses.
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Marketing, events startup StepOne announces expansion to Singapore
Posted on September 15, 2023
by Gian Japsay
StepOne's decision to open an office in Singapore is part of its strategic plan to build a presence across the globe. With this expansion, StepOne will be able to share its knowledge of experiential events with the business community in Singapore and provide convenience to its Indian clients who frequently...
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Ampverse acquires SG-based gaming startup Championfy
Ampverse acquires SG-based gaming startup Championfy
Posted on September 15, 2023
by Teddy Cambosa
Said acquisition will help innovation within Ampverse Labs, cementing Ampverse's position as a pioneering force in the realm of game-tech solutions for brands, fans, gamers and game publishers.
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