Category: Marketing
Hybrid integrated marketing solutions agency Optimax, a part of the DDB Group Philippines, has been appointed as the new integrated marketing communications (IMC) agency for global brand BYD electric vehicles (EVs) in the Philippines.
In her new role, Goh will be heading the regional marketing function and will be working closely with local marketing directors to drive growth and brand love across Asia.
AIA Singapore has partnered with Havas Village Singapore’s integrated specialists from Socialyse, Havas Play, and Arena Media Singapore to launch its latest campaign, raising awareness about the importance of having adequate critical illness (CI) coverage.
As part of MARKETECH APAC’s “What’s NEXT”, our dedicated thought leadership series is back–unravelling the threads of innovation, cultural nuance, and strategic foresight that weave together the tapestry of this diverse and dynamic marketplace.
As modest wear continues to grow in popularity across the region, this year’s ZALORAYA feature a diverse range of pieces from 19 renowned brands, including ZALORA’s private labels, and established and emerging local designers from Malaysia and Indonesia.
In an exclusive conversation with MARKETECH APAC, Harling shares his marketing vision for the brand and his insights on promoting the circular economy to its key markets and the region.
In the statement, Starbucks Malaysia stresses that despite false statements being spread through social media, they have no political agenda, and that they do not use their profits to fund any government or military operations anywhere.
The company empowers marketers to tap into their creativity through its customer engagement platform that delivers relevant, cross-channel experiences, as well as innovative AI features such as Sage AI that helps assist in reinforcing the connection between consumers and the brands that they love.
Data needs time to be fully absorbed; only when it is truly absorbed can it be acted on. Always start with deep comprehension before tackling implementation.
This launch signifies a new era for Ascott, as the hospitality company navigates a future of unlimited possibilities against a backdrop of global change and evolving perspectives of travel.
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