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Category: Marketing

MARKETECH APAC’s first in-person conference in SG details what’s next for marketing–from AI to customer engagement
MARKETECH APAC’s first in-person conference in SG details what’s next for marketing–from AI to customer engagement
Posted on March 11, 2024
by Teddy Cambosa
This conference gathered a wide range of marketing industry professionals to lead the conversation on the outlook of the marketing industry through actionable insights, strategies, and tools needed to navigate upcoming trends and industry predictions.
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Apple’s latest ‘Shot on iPhone’ film adapts Osamu Tezuka’s ‘Midnight’ manga via TBWA\Media Arts Lab Tokyo
Apple’s latest ‘Shot on iPhone’ film adapts Osamu Tezuka’s ‘Midnight’ manga via TBWA\Media Arts Lab Tokyo
Posted on March 11, 2024
by Teddy Cambosa
The film was shot entirely using the iPhone 15 Pro, and was directed by popular Japanese director Takashi Miike. ‘Midnight’ is a thrilling, suspense drama about a taxi driver who encounters strange passengers while making his night rounds.
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AS Watson puts an inclusive spotlight with launch of worldwide gender equity campaign 
Posted on March 8, 2024
by MARKETECH APAC
 International health and beauty retailer AS Watson has announced that it is the first to sign the Women's Empowerment Principles. These principles are part of a global campaign spearheaded by UN Women (United Nations Entity for Gender Equality and Women's Empowerment), which aims to promote gender equity...
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We Are Social announces two major appointments for its Singapore office
Posted on March 8, 2024
by MARKETECH APAC
Wang's new role will involve her leading and developing We Are Social Singapore's innovation credentials, operational strategy, and vision. She will also be in charge of fostering an inclusive, innovative, and forward-thinking culture and accelerating growth. Ong, formerly the business director, joined...
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LogRhythm elevates Joanne Wong to interim chief marketing officer
Posted on March 8, 2024
by Aliza Carmona
Global security intelligence company LogRhythm has announced the appointment of Joane Wong as the new interim chief marketing officer to lead the charge on the company’s brand and marketing strategy.
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MARKETECH-PHOTOS
Razer Fintech rebrands as Fiuu, aiming to elevate payments experience
Posted on March 8, 2024
by Aliza Carmona
Razer Inc.'s fintech arm, Razer Fintech, and its B2B payments unit, Razer Merchant Services (RMS), announced it has rebranded as Fiuu as the company aims to power future payments of merchants worldwide.
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Wonda Coffee, Astro Shaw team up to bring back an iconic Malaysian superhero
Wonda Coffee, Astro Shaw team up to bring back an iconic Malaysian superhero
Posted on March 6, 2024
by Brandon Yulolo
Through this collaboration, WONDA Coffee and Astro Shaw will further support local talent and entertainment in Malaysia, and will be aiming not only to entertain, but also to instil values to the younger generation.
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MARKETECH-PHOTOS
Tourism Malaysia signs UK-based ATW Travel Marketing as PR agency for Visit Malaysia 2026
Posted on March 6, 2024
by Aliza Carmona
Tourism Malaysia London has enlisted UK-based ATW Travel Marketing as its official PR agency to handle the promotion of their Visit Malaysia 2026 campaign.
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Dentsu welcomes Elvira Jakub as CEO of Indonesia
Dentsu welcomes Elvira Jakub as CEO of Indonesia
Posted on March 5, 2024
by Brandon Yulolo
In her new role, Jakub will be delivering growth to dentsu in the Indonesian market, and will be supporting the growth of Indonesia’s digital economy and in uplifting the communities within it. 
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Carol Fong to accelerate growth of HubSpot in Asia as new head of sales 
Posted on March 5, 2024
by Aliza Carmona
Customer platform HubSpot has announced the appointment of Carol Fong as its new head of sales for the Asia region.
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