Tag: Indonesia

Jakarta, Indonesia – A new survey from YouGov reveals that telecommunications provider Telkomsel is the most preferred provider in Indonesia, with around 57% of respondents saying the local provider is the most ideal provider in their local area.

According to the data, Telkomsel enjoys the highest regard in Indonesian cities outside Java island (65%) and in Greater Surabaya (63%), where over three in five consumers say its network coverage is the best.

Meanwhile, Indosat Oredoo is the second best-rated telco brand in the country and is the top pick for 15% of all Indonesian consumers. Regionally, Indosat Oredoo enjoys the highest regard in cities in Java outside the Jakarta and Surabaya metropolitan areas, where about one in five consumers (19%) say it offers the best network coverage – but is most poorly regarded in cities outside Java (9%).

XL Axiata comes in third overall – and is the top choice for about a seventh of consumers across regions – but is second most well-regarded in cities outside Java (12%). Meanwhile, 3/Tri (a telco brand under Indosat Oredoo Hutchinson) is fourth best-rated in the country, followed at a distance by Smartfren.

In terms of service perception, Telkomsel by far has the largest proportion of customers who think their current provider provides the best service – at over nine in ten (91%). Next most well-regarded among Telkomsel’s customers is XL Axiata, with 4% saying the telco’s mobile network coverage is the best option where they live.

XL Axiata has the next largest share of customers who think their current provider offers the best coverage in their area, at almost seven in ten (69%). Following closely are Smartfren and Indosat Ooredoo (both 66%), where two-thirds of each telco’s customers think they offer the best mobile network coverage where they live, ahead of 3/Tri where just over three-fifths (62%) of its customers say the same.

Singapore – Global communications agency Redhill has announced the appointment of Windy Anindya Putri as its country head of Indonesia. 

As country head, Putri will be working closely with Redhill’s management team and local stakeholders to oversee operational functions and develop new business in Indonesia, strengthening the agency’s presence and expanding its local network.

Putri enters her new role at Redhill with more than ten years of expertise in public relations, advertising, startups, and recruitment in Southeast Asia. Her most recent positions, as Marketing Director of Orbit Future Academy and Director of Orbit Jobs, both with PT Orbit Ventura Indonesia, allowed her to lead product launches in Indonesia while serving as the Head of Marketing at Carro, Southeast Asia’s first automotive unicorn. Earlier in her career, she also held the positions of Head of Marketing at Carro and Director of Orbit Jobs.

Speaking on her own appointment, Putri said that Indonesia is full of amazing opportunities for brands and businesses, which is good for an agency like Redhill.

“Redhill has long been recognised as a trailblazer in the industry, and I’m honoured to join this exceptional team. My goal is to work together to align our visions and take Redhill Indonesia to new heights, revolutionising the industry and exceeding client expectations through strategic innovation, agility and an unwavering commitment to the success of both Redhill and our clients”, she added.

Meanwhile, Manisha Seewal, president of Redhill said “Based on first-hand experience, I’m confident that Windy will be a valuable addition to Redhill. She has a wealth of experience as a communications professional, especially in agile organisations with high growth, and her familiarity with the Indonesian market is unmatched. Indonesia has always been an important market for Redhill and Windy is the perfect person to take our presence here to the next level.”

Jakarta, Indonesia – Home Credit Indonesia has tapped comprehensive AI-powered platform FPT Smart Cloud to help enhance its customer experience and streamline operations through artificial intelligence (AI).

By seamlessly integrating its operations across both online and offline platforms, the firm ensures that its customers can access services anywhere, anytime, echoing its commitment to provide trusted financial services at the fingertips of its customers.

Moreover, by joining forces with FPT Smart Cloud, the financial services company gains access to a wealth of advanced AI offerings and expertise to elevate services, enhance operational efficiency, and deliver unparalleled customer experiences.

At the heart of this partnership lies its AI chatbot project, aiming to revolutionise customer interactions and support services. The AI chatbot showcases linguistic comprehension, enabling it to understand and respond to customer inquiries in multiple languages, particularly, Bahasa, the local language.

Le Hong Viet, CEO of FPT Smart Cloud, said, “FPT.AI, developed and nurtured by FPT Smart Cloud has a global vision to harness the power of natural language processing to address challenges faced by businesses worldwide. Indonesia, being a market full of potential, has been a priority for us.”

He added, “Through this collaboration with Home Credit Indonesia, we aim to create lasting value and drive digital transformation in the financial sector. Meanwhile, by leveraging FPT.AI solutions, Home Credit Indonesia gains a competitive advantage in the fiercely competitive market of Indonesian financial services.”

Meanwhile, Yusron Anas, chief information officer at Home Credit Indonesia, commented, “As a customer-centric organization, Home Credit Indonesia is committed to constantly enhancing the experience for our valued customers. This partnership with FPT Smart Cloud marks a new milestone in our journey to leverage advanced technology and innovation to serve our customers better, and part of the landscape enhancement towards delivering automation everywhere in the company.”

He added, “The implementation of AI technology will significantly enhance the speed and efficiency of our customer service, ensuring that our customers receive prompt assistance and a seamless experience across various touchpoints. Thus, we open up various possibilities for our customers to use our services.”

Jakarta, Indonesia – CARMA, a global media intelligence firm, has recently begun operations in Indonesia, marking a phase in the company’s continuous expansion across Asia.

Amira Kanifah has been appointed by the company to manage business development in Jakarta. She has over a decade of experience in market research in Asia, including important stints at Nielsen and Kantar.

Andrew Nicholls, managing director for CARMA Asia, said, “I’m looking forward to working with Amira to better serve our clients and support our expansion plans in Indonesia. Her track record in the market as a trusted advisor to organizations and her local network will extend CARMA’s reputation as a leader in software and research solutions.” 

CARMA uses a combination of media and research, augmented by technology, to conduct thorough studies of social, digital, print, and broadcast data in over 100 languages. Their services are geared to match the specific needs of public relations teams and include activities such as evaluating the performance of public relations initiatives, analyzing the marketplace, and tracking customer feedback.

Meanwhile, Mazen Nahawi, group CEO at CARMA, stated, “Asia has shown tremendous growth for CARMA and has grown in a relatively short space of time to become one of our key markets, globally. Our expansion into Indonesia underpins a deepening of CARMA’s commitment to the region.”

With full-fledged outdoor engagement now back on track, out-of-home advertising has also seen itself resurrected. Brands are once again going ‘outside’ after an endured period of highly-digitised communication with consumers. After all, brands need to be where consumers are, and in this post-pandemic period, they are out and about, ever so ready to unleash their pent-up social energy. 

In Indonesia, we see the realisation of this through a local bottled mineral water brand, AQUA. 

The brand, just like many, has once again activated the playbook on programmatic DOOH and, just recently, situated itself in attention-grabbing events such as the Citayam Fashion Week, to bolster its visibility to audiences and solidify the brand as a wellness brand. 

Tapping the DOOH strategy anew is only one step ahead; as brands, such as AQUA, rediscover their footing in outdoor promotions, they would need targeted and strategic data to know where to place and manoeuvre their DOOH ads. 

In its partnership with media technology company Moving Walls, the AQUA brand, in a previous campaign, forged its strategy and direction for its DOOH endeavour, successfully placing itself in front of consumers – at the right place and time.

The Challenge

AQUA, the leading bottled mineral water producer in Indonesia, wanted to promote hydration and position itself as a wellness brand. The challenge was also to stand out during the Citayam fashion week by captivating street fashion enthusiasts and creating effective brand awareness.

The Objective

AQUA came up with the hashtag #AQUADULU meaning ‘Water First’ which they thought will catch on with millennials. They used it to maximize brand awareness in a highly personalized manner by promoting their bottled water while calling on audiences to stay hydrated outdoors during the Citayam fashion show.

The Solution

AQUA supercharged its on-ground marketing by adding a programmatic digital out-of-home (DOOH) campaign featuring the captivating tagline #AQUADULU. The campaign used dynamic content tailored to real-time weather conditions, ranging from sunny skies to unpredictable weather patterns, making it a true standout in the advertising world. 

AQUA capitalized on Citayam Fashion Week, an impromptu street fashion event popular among Jakarta millennials by promoting their messages on a moving LED truck. By solely exposing the audience to the LED-powered truck, AQUA effectively captured their attention and engaged them with the campaign.

Utilizing data from the Moving Audiences DOOH platform, key locations for AQUA were identified, and a truck fitted with an LED screen was deployed to circulate those localities. The truck showcased dynamic, contextually relevant creatives, tailored to the temperature of each location, accompanied by a QR code for audiences to scan. To further maximize the campaign’s programmatic capabilities, activations occurred only when reached 30 degrees Celsius.

The Results

AQUA’s digital out-of-home (DOOH) campaign was executed over a month and proved to be a great success in Indonesia. The campaign was able to reach over 1 million unique individuals and delivered 2 million impressions throughout its route. The campaign reached the desired demographic, with over 50 per cent of those in the vicinity of the campaign belonging to the 18 to 34 age group.

The campaign effectively utilized dynamic creatives for DOOH, with the sunny creative being displayed more frequently during the campaign period (13/06/2022 – 12/07/2022), owing to the weather conditions being predominantly sunny with low rainfall during the times when the content was being showcased (noon and morning). The creatives were thoughtfully designed with a more simplistic approach to favour sunny content, resulting in a higher playtime for these creatives.

Jakarta, Indonesia – Vivek Satpathy, most recently the business director for Indonesia at Omnicom Media Group, has been named the new general manager for BBDO Indonesia. His appointment aligns with BBDO‘s aggressive expansion plans in brand management, advertising, and social & digital content.

In this new role, Satpathy will spearhead the expansion of client services and business development within the agency.

During his previous role at Omnicom Media Group, he managed key client accounts and fostered strong account partnerships across various creative and media functions.

Reflecting on his new role, Satpathy expressed his enthusiasm for BBDO’s growth potential under the leadership of Omnicom Media Group, 

“I am inspired by the tremendous growth opportunities and creative potential that BBDO holds. With the power of our network, we find ourselves at the intersection of data, insights, technology, and creativity. This unique positioning allows us to provide holistic creative solutions across complex consumer touchpoints. We are confident in our ability to shepherd this renowned brand into a prosperous future in Indonesia,” he said.

With the promotion of Satpathy, Aviani Primasari will be stepping up to assume the role of managing partner at BBDO Indonesia. With her extensive experience, strong leadership abilities, and unwavering dedication to excellence, Aviani will continue to drive BBDO Indonesia’s growth and success.

“With a renewed sense of creative vigour and a string of impressive new business wins, we are thrilled to announce Vivek’s promotion. His exceptional understanding of brands and unwavering entrepreneurial drive will be instrumental in propelling our future growth. With Vivek at the helm, we are confident that our agency’s offerings will expand, enabling us to deliver top-notch creative marketing solutions to our valued partners and clients. We are excited to maintain this exhilarating momentum throughout the entirety of 2023 and beyond,” Primasari said. 

Jakarta, Indonesia – While many families spend their Ramadan together, there are also people who are unable to make it home due to school and work opportunities. As a result, many are becoming more lonely, as they miss out on the celebrations as well as a taste of home cooking.

To spread the warmth and joy of Ramadan, Heinz ABC has launched a campaign alongside Food Bank of Indonesia, Alfamart, Tokopedia, Aqua, Grab and Aladin has created #ABCDapurBersamaIbu (‘Kitchen with Mom’) – a uniquely designed open kitchen that serves meals made by the moms of Indonesia.

As part of the campaign, an ad by Leo Burnette Indonesia was also released, depicting a hard-working man unable to make home during the Ramadan due to his work as a construction worker. He is then seen falling in line at the campaign’s kitchen, and now he is able to celebrate Ramadan with some mom–cooked meal.

The ‘#ABCDapurBersamaIbu’ movement has been running since 23 March and will finish on 19 April 2023, involving more than 800 members of the moms’ community through 133 community kitchens, including 35 food stalls, to prepare and distribute 125,000 mom-made meals for Sahur and Iftar to various vulnerable groups in society.

Susanne Migchels, marketing and R&D director at Kraft Heinz Indonesia, said, “As part of the company’s global purpose ‘Let’s Make Life Delicious’, we are committed not only to providing the best delicious products but also to instilling the value of goodness in everyday life. ABC has been around for over 47 years to accompany Indonesian families with programs embodying goodness and togetherness.” 

She added, “We hope that this year’s #ABCDapurBersamaIbu movement can further remind us of the power of a mother’s kindness value and together continue the same kindness for a bigger impact.”

Meanwhile, Netra Natrajan, associate creative director at Leo Burnett Indonesia, commented, “At the heart of every Ramadhan are the meals that moms make. And it’s a universal truth that missing out on this meal is one of the things that drives that feeling of homesickness. The foundation on which this campaign was conceptualised was us thinking, ‘What if we could do just a little bit to drive away that homesickness?’ and it found a manifestation of its own in ABC Dapur Bersama Ibu.”

Jakarta, Indonesia – Indonesian wireless network provider Telkomsel and its parent company Telkom have signed a Conditional Spin-off Agreement (CSA) to spin off and integrate IndiHome into the former to bring about more choices and a better broadband experience, realise digital inclusion in Indonesia, and strengthen TelkomGroup’s business

The spin-off and integration are in line with Telkom’s Fixed Mobile Convergence (FMC) initiative. The transaction will be value accretive for Telkomsel and has received the support of Telkomsel’s shareholders, Telkom and Singtel. 

With the agreement, Business to Consumers (B2C) in Telkom Group will be fully managed by Telkomsel, while Telkom’s operational focus will be on Business to Business (B2B). The FMC initiative is expected to strengthen TelkomGroup’s position as an integrated telco to address customers’ evolving needs and create synergies through its extensive customer network.

The integration will allow the public to access broader broadband services, provide a seamless experience where customers can move freely without worrying about losing service, and realise digital inclusion. TelkomGroup’s business transformation also allows the company to operate more effectively and efficiently through focused business structures, including capital allocation and operational expenses.

“The integration process of broadband services for TelkomGroup’s retail customers is part of Telkom Group’s ‘Five Bold Moves’ business transformation to strengthen the company’s position as a market leader in digital telecommunications in Indonesia,” said TelkomGroup CEO Ririek Adriansyah. 

Hendri Mulya Syam, president director of Telkomsel also said that the company is enthusiastic about the spin-off agreement. He also added that the company believes that integrating IndiHome services will further strengthen Telkomsel’s position in the telecommunications and digital industry in Indonesia.

“Telkomsel is committed to moving beyond expectations by providing cutting-edge products and services to our customers and consistently developing various integrated innovative services that can accelerate sustainable and inclusive digital access,” Syam added.

Yuen Kuan Moon, group CEO of Singtel, also commented, “We believe this is a rare opportunity for Telkomsel to tap into the high-growth fixed broadband market in Indonesia by partnering [with] the country’s largest broadband operator, which is profitable and cash-generating.”

The CSA is expected to be completed in the early third quarter of 2023, subject to the fulfilment of certain conditions, including the receipt of approvals from Telkom’s shareholders.

Last year, Telkomsel also partnered with fintech company Kredivo to launch the BNPL telco service ‘Telkomsel PayLater’.

Jakarta, Indonesia – Smartphone company POCO has reappointed KlikPR as its PR partner for the second consecutive year in Indonesia. This partnership will see KlikPR continue to assist POCO in building and maintaining a solid reputation in the marketplace through effective and targeted communications strategies.

The selection of KlikPR for this partnership was based on the firm’s proven track record of delivering successful public relations and communications campaigns for POCO in 2022 and its deep understanding of the mobile device industry. 

The team has also conducted a number of traditional and non-traditional communication activities, from product launches and unique interviews to hands-on activities and product seedings. 

Jeannie Purnamasari, managing director of KlikPR, said, “We are thrilled to have the opportunity to continue working with POCO Indonesia on their brand communications and media engagement efforts. We look forward to creating more unconventional approaches for POCO in engaging its unique markets and reaching new heights.”

POCO Indonesia has increasingly established its presence as an independent brand by providing full support for the trend of Indonesian subcultures. In the past year, KlikPR helped POCO become a trendsetting brand that executed many bold activities. 

This includes engaging cross-subcultural media and influencers from the sports, music, game, and art sectors, increasing visibility within the youth communities. Furthermore, by sharing the same DNA as Gen Z, POCO is unique in speaking directly to its target market, as they understand their needs and wants.

Andi Renreng, head of marketing at POCO Indonesia, commented, “Their team has worked very closely with us and demonstrated a clear understanding of what we as a business are trying to achieve and how to stay relevant in today’s world. In addition, their unique creativity in connecting with our hyper-targeted market has helped increase our exposure. I look forward to the continuing work of making POCO the ultimate brand within the Indonesian youth market.”

KlikPR’s portfolio includes clients such as SnackVideo, Ajaib, CARRO, OCBC NISP, and Glints.

Indonesia – As Indonesian consumers observed their ramadan plans, a latest research from market research company YouGov reveals that Jakarta-based Traveloka is the most preferred online travel company for bookings in the said season, with 42% of these travellers purchased their mudik transport tickets from the said company.

Meanwhile, 35% of mudik travellers used tiket.com for their bookings whilst 11% preferred booking.com.

The research also showed the most popular mudik travel period, with 45% of the respondents said that they prefer to do it 2-6 days before Eid al-Fitr/Idul Fitri. 14% preferred the dates during the time of Eid and 13% prefers to travel 2-6 days after Eid.

Moreover, it was revealed that 45% of the consumers who observe Ramadan plan to perform mudik travel back to their hometowns this year. 33% do not plan to travel back, while 22% are undecided during the time of polling.

The said study was conducted online on 2-6 March, with 2,067 respondents in Indonesia aged 18 and above, using a questionnaire designed by YouGov.