Category: Southeast Asia
The acquisition marks a significant step in expanding and diversifying Publicis Groupe's capabilities in the Southeast Asian market, with AKA Asia bolstering the group’s strategic communications, PR and influence offering in the region.
The president said that VinFast is one of the fastest-growing automotive companies. He also expressed hope that the investment can improve Indonesia’s EV ecosystem and be linked with EV battery industry.
In the fast-evolving digital realm, businesses must continually seek new technological advancements to fortify their marketing strategies and gain a competitive edge in the industry. Among these technological innovations, generative AI stands out with its remarkable ability to autonomously generate new...
The Singapore University of Technology and Design (SUTD) has unveiled its newest ‘School for Innovators’ advertising campaign, which features a massive 3D installation advertisement in Singapore’s local bus service.
Roy and Tong have been members of Ogilvy Singapore for the last ten years, and they have both contributed to the agency's expansion, improvement of its standing, and strengthening of client relationships. With a range of experiences and abilities, they are promoted to take the lead in their new positions...
With TBWA\Singapore acquiring Mandai’s business portfolio, the agency's responsibilities now extend across all facets of building a destination brand experience which will span the group’s multiple award-winning flagship zoological parks and other offerings in its pipeline.
This action not only establishes a pivotal presence in Singapore but also sets the stage for Hmall's plan to fully expand throughout the region using its powerful affiliate system.
Mandai appointed TSLA back then as its lead creative and branding agency globally following a heavily competitive pitch process.
The campaign, conceptualised alongside The Chariot Agency, features Malaysian actor and lifestyle influencer, Harris Annuar, screaming compliments to Nando’s TRX employees for serving him an intensely flavourful PERi-crackle with his ¼ Chicken with 2 Sides order.
They present a themed train and stations in honour of Singapore Art Week 2024, marking the beginning of their cooperation. Furthermore, both organisations actively participate in repurposing vacant areas beneath viaducts with locally created art. The ultimate purpose of these initiatives is to bring...
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