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Tag: Hong Kong

The Trade Desk, HOY expand strategic partnership to advance programmatic CTV advertising in HK
The Trade Desk, HOY expand strategic partnership to advance programmatic CTV advertising in HK
Posted on June 20, 2025
by Teddy Cambosa
The platform will also implement cutting-edge identity and access technologies, including Unified ID 2.0 (UID2) and OpenPath, helping advertisers achieve more efficient and precise advertising outcomes.
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bbh singapore noah HK campaign 2025
Noah’s ballsy campaign uses cheeky installation to address men’s sexual health stigma in Hong Kong
Posted on June 17, 2025
by Aliza Carmona
Hong Kong – Telehealth platform Noah has partnered with creative agency BBH Singapore to launch a bold new campaign that puts men’s sexual health in the spotlight—using a giant inflatable installation along Hong Kong’s iconic harbourfront. The installation depicts a pair of oversized inflatable balls...
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blue digital life insurance brand campaign
Blue launches new brand campaign to simplify insurance with humor and digital ease
Posted on June 2, 2025
by Aliza Carmona
Hong Kong – Digital life insurer Blue has launched a new brand campaign that uses humour to depict the simplification of insurance processes through its online platform, while continuing to feature the tagline, “Choose Blue, insurance is that simple.” The campaign begins with a video advertisement that...
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1880 hong kong shutdown
1880 Hong Kong shutters operations just seven months after opening, citing cash flow issues
Posted on June 2, 2025
by Aliza Carmona
Hong Kong – Private members’ club 1880 Hong Kong has reportedly closed its doors less than a year after its high-profile launch, with financial difficulties cited as the primary reason. According to a report by the South China Morning Post (SCMP), the club—an extension of Singapore’s 1880—ceased operations...
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teads hk taiwan attention measurement
Teads brings advanced attention measurement to Hong Kong and Taiwan
Posted on May 28, 2025
by Aliza Carmona
Hong Kong – Teads has expanded its attention measurement capabilities to Hong Kong and Taiwan through its Teads Ad Manager (TAM) platform, allowing advertisers in both markets to measure audience engagement across premium publisher environments. The feature, powered by Lumen Research, enables advertisers...
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eric chan uniplan appointment ecd
Uniplan appoints Eric Chan as executive creative director for Hong Kong office
Posted on May 21, 2025
by Aliza Carmona
Hong Kong –Uniplan has appointed Eric Chan as executive creative director of its Hong Kong office, reinforcing the agency’s creative leadership across Greater China. Effective immediately, Chan will report to Judd Christie, CEO of Uniplan Greater China, and will oversee creative direction for all projects...
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bacha coffee concept store HK launch
Bacha Coffee opens first flagship store in Hong Kong at Harbour City
Posted on May 9, 2025
by Aliza Carmona
Hong Kong – Moroccan coffee brand Bacha Coffee has opened its first full-concept location in Hong Kong, marking its debut at Harbour City with a flagship offering over 200 varieties of 100% Arabica coffee and traditional coffee service. Spanning 2,500 square feet and overlooking Victoria Harbour, Bacha...
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nutribite deepseek AI Hung Fook Tong
Hung Fook Tong unveils AI-backed healthy meal service with Nutribite
Posted on May 5, 2025
by Aliza Carmona
Hong Kong – In a move that bridges tradition and innovation, Chinese herbal wellness retailer Hung Fook Tong has teamed up with Nutribite to launch a personalised meal service powered by AI and rooted in traditional Chinese wellness principles. The new meal service combines AI technology with nutritional...
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Derek Yip (OMG HK)
Agency Leadership Decoded: OMG Hong Kong’s Derek Yip on future-proofing with agility, innovation, and local fluency
Posted on April 22, 2025
by Aliza Carmona
As part of the Omnicom network, Omnicom Media Group (OMG) Hong Kong plays a key role in delivering end-to-end transformational experiences rooted in data, content, and integrated planning, powered by the Omni open operating system. In a fast-moving and competitive market like Hong Kong, OMG continuously...
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hsbc omg hk rube goldberg machine
HSBC marks 160th anniversary with Rube Goldberg Machine installation via OMG Hong Kong
Posted on April 21, 2025
by Aliza Carmona
Hong Kong – To mark its 160th anniversary, HSBC has partnered with Omnicom Media Group (OMG) Hong Kong and its creative arm Fuse to unveil a bespoke Rube Goldberg Machine installation at the iconic HSBC Main Building. For the campaign, OMG Hong Kong enlisted local kinetic mechanism artist Joseph Chan...
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