Tag: Hong Kong
Hong Kong – DFI Retail Group, the operator of Wellcome, Mannings, and 7-Eleven, is reportedly preparing staff layoffs as part of efforts to sustain its business amid rising retail costs. According to the South China Morning Post, CEO Scott Price informed employees in an internal email that the company...
Hong Kong – Fast-fashion giant Shein Group is reportedly considering moving its headquarters back to China as it seeks Beijing’s approval for a planned Hong Kong initial public offering (IPO). According to a Bloomberg report citing people familiar with the matter, Shein—currently headquartered in Singapore—has...
Hong Kong — Uber Taxi has released a new campaign in Hong Kong, once again featuring actor Nick Cheung in a martial arts-inspired storyline. The campaign builds on last year’s work and uses the Cantonese word kung fu—which means both “martial arts” and “effort”—to highlight the challenges of hailing...
Hong Kong – 50 Megumi, an anti-hair loss brand in Hong Kong, has partnered with Mobile Suit Gundam SEED FREEDOM and iProspect Hong Kong for a new campaign that incorporates themes from the Japanese anime to highlight men’s hair health. Planned and executed by iProspect Hong Kong, the campaign draws on...
Indonesia – OCBC Bank Hong Kong has launched a new brand campaign that highlights the power of resilience and determination in overcoming adversity and pursuing personal aspirations. The campaign features Ho Yuen Kei, a world champion and gold medallist in the Women’s Individual BC3 Boccia event, whose...
To sharpen creative performance, dentsu X leveraged Teads’ AI-powered neuroscience tools—developed with Neurons—to anticipate how audiences would interact with the campaign content.
Digital investment platform StashAway is promoting simple and stress-free investing in its latest brand campaign in Hong Kong.
Hong Kong – KFC Hong Kong has once again joined forces with iProspect Hong Kong to launch a new collaboration, reimagining the legendary Japanese anime ‘Gundam Wing: Endless Waltz’ as part of the franchise’s 30th anniversary celebration. Titled “Take a Break. Enjoy the Endless Crispy,” the campaign builds...
Hong Kong – To mark its 160th anniversary, HSBC has partnered with Grey Hong Kong on an outdoor campaign that transforms walls across all 18 districts into vibrant murals celebrating the stories, textures, and character of Hong Kong. Titled “HSBC 18 Districts Mural Stories”, the campaign brings together...
Hong Kong – The South China Morning Post (SCMP) has launched “The Way I Read SCMP”, a new campaign spotlighting seven prominent Hong Kong figures to highlight the diversity and depth of its readership. Now in its third iteration, the ‘I Read SCMP’ campaign has brought together 30 influential...
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