Category: Southeast Asia
n order to attract the Chinese market, exchange market insights, facilitate information sharing, co-create business leads, and build collaboration prospects within the private sector, cooperative marketing campaigns are facilitated by the Memorandum of Cooperation (MoC). MyCEB will have a strong connection...
Hybrid integrated marketing solutions agency Optimax, a part of the DDB Group Philippines, has been appointed as the new integrated marketing communications (IMC) agency for global brand BYD electric vehicles (EVs) in the Philippines.
AIA Singapore has partnered with Havas Village Singapore’s integrated specialists from Socialyse, Havas Play, and Arena Media Singapore to launch its latest campaign, raising awareness about the importance of having adequate critical illness (CI) coverage.
As modest wear continues to grow in popularity across the region, this year’s ZALORAYA feature a diverse range of pieces from 19 renowned brands, including ZALORA’s private labels, and established and emerging local designers from Malaysia and Indonesia.
Childhope Philippines, a charity upholding and protecting children’s rights, has partnered with creative advertising agency BBDO Guerrero to launch the ‘KalyEskwela’ or ‘School on the Streets’ initiative programme to help out-of-school youth gain access to quality education through singing lessons.
In the statement, Starbucks Malaysia stresses that despite false statements being spread through social media, they have no political agenda, and that they do not use their profits to fund any government or military operations anywhere.
The company empowers marketers to tap into their creativity through its customer engagement platform that delivers relevant, cross-channel experiences, as well as innovative AI features such as Sage AI that helps assist in reinforcing the connection between consumers and the brands that they love.
This launch signifies a new era for Ascott, as the hospitality company navigates a future of unlimited possibilities against a backdrop of global change and evolving perspectives of travel.
In an exclusive conversation with MARKETECH APAC, Project Kavvaii said that the decision was made by airasia to not renew the talent's contracts due to changes in the company's direction.
WE Communications (WE), a worldwide communications agency, announced the appointment of Charmaine Lin as director of sectors and Michelle Lim as associate director of sectors in Singapore. Lin and Lim joined WE in February and report to Troy Lee, the head of sectors.
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