Category: Southeast Asia
The first two weeks of Ramadan recorded up to a 47% increase in retail sales across Southeast Asia, a report from Criteo revealed.
MARKETECH APAC caught up exclusively with Yu to discuss the inner workings of his new role, understanding Rebisco’s ramped sports marketing strategies this year–particularly in promoting Philippine volleyball, as well as understanding the outlook of sports marketing in the Philippines.
Conceptualised with VaynerMedia, Pepsi introduced its new logo and positioning in Thailand dubbed ‘Thirsty for More’ (‘ซ่าหน่อยมั้ย?’), with a massive on-ground, social and OTT takeover alongside Kpop girl group Babymonster.
Artotel Group has tapped Ogilvy Singapore to help with the creation of its newest loyalty program that rewards their hotel’s most loyal guests with a night of anything and everything.
SleekFlow is proud to announce its participation as a Gold Sponsor in MARKETECH APAC’s “What’s NEXT 2024: Marketing in Singapore” conference. The company will take the lead in driving the conversation on improving omnichannel customer experiences for enterprises.
SEA ranks amongst top global destinations during CNY with improved cross-border transactions: report
Notably, Alipay categorised SEA as one of the most popular travel destinations for Chinese tourists, with Thailand, Malaysia and Singapore combined seeing a 7.5% increase over 2019, and a 580% leap over 2023.
Arena Media Singapore's reappointment by AIA Singapore reaffirms the insurer's confidence in their ability to drive innovative, digital-first media solutions. Together, they have embarked on notable campaigns like the launch of AIA Health360, a comprehensive suite of solutions that covers the full gamut...
Global hospitality company Hilton has announced it has signed a multi-year partnership with Kallang Alive Sport Management to offer guests and travellers access to world-class entertainment and hospitality experiences in Southeast Asia.
Through this partnership called ‘OpenCreative’, OpenMinds Group and Asia Pacific University will be working together in developing creative content production in the digital space for Malaysian SMEs.
With the help of Tencent Cloud's cloud technology, the TribunX Super App aims to become the go-to place for digital news consumption. The TribunX Super App offers a seamless and comprehensive experience to its users. This is accomplished by combining the renowned news reporting of TribunNews with the...
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