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Category: Southeast Asia

Mutant bolsters leadership team with key appointments in Malaysia and Indonesia
Mutant bolsters leadership team with key appointments in Malaysia and Indonesia
Posted on March 18, 2024
by Brandon Yulolo
These appointments come with Mutant’s growth of its regional headcount from 31 to 50 in the past year, driving the need for fresh senior veterans to lead its growing team.
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Rusell Tham and Chan Yeng Kit
Russell Tham named as new chairman of IMDA as Chan Yeng Kit steps down
Posted on March 18, 2024
by MARKETECH APAC
The Minister for Communications and Information has named Russell Tham, Temasek Holdings Pte Ltd's head of emerging technologies, as chairman of the Infocomm Media Development Authority (IMDA) Board. His appointment will started on March 15. Tham succeeds Chan Yeng Kit, who is stepping down as Chairman...
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Eric Chan assumes group president, COO roles at Carsome
Eric Chan assumes group president, COO roles at Carsome
Posted on March 18, 2024
by Teddy Cambosa
Eric Chan brings with with nearly three decades of extensive operational experience in the automotive sector, and his appointment underlines Carsome's strategic direction toward bolstering operational efficiencies and sustainable growth.
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ADA, Cycle & Carriage team up to incorporate AI/NLP technology to improve customer experience
Posted on March 15, 2024
by MARKETECH APAC
Cycle & Carriage and ADA have partnered to launch a strategic effort that will use AI/NLP technology to improve customer experience. This expanded reach demonstrates Cycle & Carriage's commitment to staying creative and utilising digital solutions to improve its capacity for providing customer suppo...
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Breast Cancer Foundation appoints SPRG as official PR agency of record in Singapore
Breast Cancer Foundation appoints SPRG as official PR agency of record in Singapore
Posted on March 15, 2024
by Brandon Yulolo
Through the partnership, SPRG will be developing myriad communications strategies and handling media relations and outreach to build brand awareness and credibility for the Breast Cancer Foundation in Singapore.
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Malaysia Airlines, Google team up to enhance digital and tourism growth in MY
Posted on March 15, 2024
by MARKETECH APAC
Expanding on its commitment to promoting Malaysia as a core hub for international travellers, the dynamic relationship marks Malaysia Airlines' drive towards digitising its commercial advancement to promote growth and demand from important markets. 
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WNConf
Adobe leads discussion on role of GenAI in marketing; joins as platinum sponsor for “What’s NEXT 2024 Marketing” conferences in SG, PH
Posted on March 14, 2024
by Aliza Carmona
Adobe is proud to announce its participation as platinum sponsor for MARKETECH APAC’s “What’s NEXT 2024: Marketing in Singapore” and “What’s NEXT 2024: Marketing in the Philippines”.
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SPH Media revitalises brand identity, puts heritage and progression at centre
SPH Media revitalises brand identity, puts heritage and progression at centre
Posted on March 14, 2024
by Teddy Cambosa
The brand refresh is another milestone for SPH Media’s transformation journey, on digitalisation, audience engagement and talent development, which started two years ago. Throughout the journey, it remained steadfast in its mission to be the trusted source of news on Singapore and Asia.
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Love, Bonito’s latest brand refresh focuses on Asian women representation globally
Love, Bonito’s latest brand refresh focuses on Asian women representation globally
Posted on March 14, 2024
by Teddy Cambosa
Fronting the Love Bonito brand refresh campaign is a line-up of Asian women, specifically chosen for their personal stories and outlook that strays from what a stereotypical Asian woman should be or look like.
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Coca-Cola releases quirky interactive MV celebrating Thai street food
Coca-Cola releases quirky interactive MV celebrating Thai street food
Posted on March 13, 2024
by Teddy Cambosa
Conceptualised alongside WPP Open X and led by Ogilvy Singapore, the music video tells the story of two legends meeting for the first time and having an epic night out with Bangkok street food and Ice-Cold Coke – creating the ultimate ‘Recipe for Magic'.
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