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Category: APAC

VeraEsports tapped as official esports partner for VALORANT Champions Tour in APAC
VeraEsports tapped as official esports partner for VALORANT Champions Tour in APAC
Posted on February 11, 2022
by Teddy Cambosa
VeraEsports will be providing exclusive content for its users that will be based on the upcoming VALORANT Champions Tournament in APAC.
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TBWA-Asia-Gabey-Goh
TBWA\Asia names Gabey Goh as new associate director of innovation content
Posted on February 11, 2022
by Jean Cabico
Gabey Goh will now be responsible for developing and executing the Asia collective’s innovation content strategy
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Expert Up Close: Shahid Nizami, ActiveCampaign’s regional VP for APAC
Expert Up Close: Shahid Nizami, ActiveCampaign’s regional VP for APAC
Posted on February 10, 2022
by MARKETECH APAC
In a conversation with MARKETECH APAC Founder Joven Barceñas, Nizami Shahid shares what makes him stay in MarTech space even after almost two decades in the industry.
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Schaeffler Group sets focus on APAC next for its global image campaign
Schaeffler Group sets focus on APAC next for its global image campaign
Posted on February 10, 2022
by Carlo Sarabia
Singapore — Germany-based automotive manufacturer and industrial sector supplier Schaeffler has announced the launch of a new series of regional motifs as part of the company’s global image campaign to promote its new claim, “We pioneer motion.” The company said the new motifs aim to highlight its corporate...
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ADA WhatsApp (1)
ADA introduces new business platform for CX boost on WhatsApp
Posted on February 10, 2022
by Teddy Cambosa
Through WhatsApp Business Platform, ADA will empower businesses to connect with their customers in a private and secure environment.
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What’s NEXT: How brands can connect with Asia’s next generation of culture shapers
What’s NEXT: How brands can connect with Asia’s next generation of culture shapers
Posted on February 9, 2022
by MARKETECH APAC
How has the pandemic changed the youth? This cohort's lifestyle choices have transformed over the past two years, and brands must pay attention.
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Merkle’s B2B creative and media agencies fully integrate under Merkle B2B
Merkle’s B2B creative and media agencies fully integrate under Merkle B2B
Posted on February 8, 2022
by MARKETECH APAC
Merkle | DWA, Merkle’s specialist B2B media agency, and gyro, Merkle’s specialist B2B creative agency, has formalised their integration.
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Edelman appoints Jamshed Wadia as new vice chair for digital in APAC
Edelman appoints Jamshed Wadia as new vice chair for digital in APAC
Posted on February 8, 2022
by Teddy Cambosa
Jamshed Wadia will be overseeing Edelman's growing digital practice and Edelman Studios’ operations in the region.
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Organic-Pacific-three-senior-hires
Havas Group’s Organic Pacific welcomes three new senior hires
Posted on February 8, 2022
by Jean Cabico
Entertainment communications agency Organic Pacific's new hires include Colette Cordes, Alyce Christiansen, and Orla Doyle.
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Untitled design (61)-min
What’s NEXT: What to expect in influencer marketing in 2022
Posted on February 7, 2022
by MARKETECH APAC
Here are 5 forces that will drive the influencer marketing industry in 2022 and in the next few years. 
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