Category: Global
The IBM Watson Advertising initiative allows a corporate research on the presence of ad bias on today's campaigns, and how it can be mitigated.
Naver has merged Wattpad and WEBTOON's studio divisions to create the world's first truly modern entertainment studio.
Said SK-II campaign has been made by creative agency Forsman & Bodenfors Singapore as part of its #ChangeDestiny film series.
Previously only available to US clients, the PR Attribution software by Onclusive will be now available across global clients of MSL.
AT&T's adtech platform Xandr has released an industry guide, which aims to prepare advertisers and publishers for a cookieless future.
Glenn Cole takes helm as the new board chairman of The One Club for Creativity, alongside new vice-chair Pum Lefebure.
TikTok urges its users to maintain a welcoming online environment via its new global campaign called #CreateKindness.
Find out what has been Colgate's biggest inspiration in creating its first-ever global sonic branding.
The Edelman Trust Institute strengthens the firm's vision to focus on customer trust-centric studies across various disciplines, such as businesses and academia.
Cheil Worldwide, which is incidentally under the Samsung Group, worked with Lightfarm Studios previously for this project.
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