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Category: Global

Silverpush-Chief-Operating-Officer-Kartik-Mehta
Adtech Silverpush names new COO
Posted on July 23, 2021
by Teddy Cambosa
Mehta was previously Silverpush's CRO before being appointed as the new Chief Operting Officer.
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Anzu-OpenX-Programmatic-In-Game-Advertising
Anzu, OpenX to bring programmatic in-game advertising closer to advertisers
Posted on July 22, 2021
by Teddy Cambosa
The partnership between Anzu and OpenX means delivering advertising bureau standards ads across in-game ad platforms.
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YouTube-Global-Health-Information-In-App-Features
YouTube raises health information awareness with new in-app features
Posted on July 20, 2021
by Teddy Cambosa
YouTube believes that health video media is the new frontier for gaining online information about health.
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Getty-Images-Tokyo-Olympics-2020
Getty Images to play major multimedia role in Tokyo 2020 Olympics
Posted on July 20, 2021
by Teddy Cambosa
Getty Images expects to churn out 2 million photographs across all events from the Tokyo Olympics' events, until 8 August.
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dentsu fred levron new cco
dentsu international names new global chief creative officer
Posted on July 20, 2021
by Jean Cabico
Dentsu International has appointed Fred Levron to be the new chief creative officer, with the aim to accelerate its creative ambitions.
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AliExpress ONE FLAG Olympics
AliExpress’ new campaign lets you become ‘woven’ into a ‘digital’ global flag in support of Tokyo Olympics
Posted on July 19, 2021
by MARKETECH APAC
This is in support of the Tokyo Olympics, fostering camaraderie and unity among people globally even if just through digital.
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Allan Phang CMO Galaxy Racer MA
Dubai-based esports org Galaxy Racer appoints new CMO
Posted on July 19, 2021
by Jean Cabico
Allan Phang has been tapped to be the new chief marketing officer of global esports organization Galaxy Racer.
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publicis groupe citrusad
Publicis Groupe signals new gen of identity-led retail media through acquisition of tech platform CitrusAd
Posted on July 16, 2021
by Jean Cabico
Publicis Groupe's acquisition of CitrusAd aims to create the industry-first global retail media offer based on real identity.
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Twilio-Live-Streaming-Feature-Cloud-Communication
Cloud comms platform Twilio launches new cloud-based live streaming solution
Posted on July 16, 2021
by Teddy Cambosa
Twilio Live caters to the growing number of brands looking to venture into live-streaming as a new engagement channel.
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Microsoft taps Xandr anew as partner for media space monetization
Microsoft taps Xandr anew as partner for media space monetization
Posted on July 15, 2021
by MARKETECH APAC
Through its adtech platforms, Xandr will be helping Microsoft in the supply- and demand-side of its media inventory.
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