Singapore – Esports championship series ONE Esports has been tapped by gaming company to be its official media partner for the upcoming League of Legends: Wild Rift Championships SEA tournament, to be held from 23 April to 8 May 2022.
As part of the partnership, ONE Esports will produce a Wild Rift esports video series titled WCS x ONE Presents: Rift Week! which comprises a five-part episode about WCS that will delight fans. This hosted series will feature tournament highlights, player interviews, fan interactions, and more. ONE Esports will also publish a series of articles covering the WCS. All editorial content will be available in English, Bahasa Indonesia, Tagalog, Thai, and Vietnamese, and published on the ONE Esports website, oneesports.gg.
James Lu, chief editor at ONE Esports, said, “There is no question that Southeast Asia is at the forefront of the mobile esports boom. According to our research, 87% of gamers in Southeast Asia regularly engage in mobile gaming. Wild Rift, which brings the League of Legends experience to mobile, is set to become one of the hottest esports titles in the region, and we are proud to be selected as official media partner for the WCS. We look forward to deepening our relationship with one of the most renowned game developers in the world, and we hope that fans enjoy what we have in store for them.”
The WCS spans across competitive leagues in Asia Pacific, namely Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand, and Vietnam. The four winning teams of the pan-regional WCS Finals will represent Asia Pacific in the Wild Rift Icons Global Championship taking place in Europe this summer, where participating teams will compete for a US$200k prize pool.
Meanwhile, Jem Loh, head of communications and channels for APAC at Riot Games, commented, “The WCS tournament this year has been characterized by some truly outstanding performances by local talent from around the Southeast Asia region. As the very best 11 teams come together to compete at the WCS Finals, we are thrilled to work with ONE Esports to bring specially curated WCS content to our passionate Southeast Asian fans. We look forward to bringing more meaningful ways for our fans to engage with the tournament and hope they enjoy the WCS x ONE Presents: Rift Week.”
ONE Esports has been ramping partnerships recently, including being tapped by Electronic Arts for the upcoming EACC 2022, as well as partnerships with brands such as HSBC, Samsung, and Marriott Bonvoy.
