Bangkok, Thailand – Ogilvy Thailand has elevated Gumpon Laksanajinda, its former executive creative director, to be its new chief creative officer, where he brings in craftsmanship and awards expertise.
Under the new role, Laksanajinda will be providing creative leadership, strengthening and diversifying Ogilvy’s creative capabilities, and empowering teams across all creative functions.
A true visionary who skillfully combined creativity, data, and technology to create breakthrough communication works, Laksanajinda is the creative force behind the company’s consistent wins at Cannes Lions and other prominent awards during the past few decades.
Laksanajinda noted that moving forward, he will focus on enhancing the agency’s creative capabilities in four key areas.
“The first is Variety. Thanks to our comprehensive services that include Advertising, PR & Influence, Experience, Health, and Consulting, we are able to solve clients’ marketing problems creatively and innovatively. [The] second is Speed & Scale. We will utilise [the] latest technologies in Creative Cloud to make our creative process seamless and our creative works scalable in order to serve clients’ increasingly dynamic needs,” said Laksanajinda.
He added, “The third is Talent. We welcome fresh and seasoned talents from a wide variety of backgrounds, skills, and interests, as long as they are passionate about using creativity to make big differences. The last area is Effective Impact. We are convinced that works with mere commercial results are not enough to grow and sustain brands in the long run. We will join hands with our clients to push forward projects that promote [a] positive impact for the people and the planet on top of business performance. We will make sure our clients walk with confidence toward the future with us by their side.”
Meanwhile, Nopadol Srikieatikajohn, chairman of Ogilvy Thailand, said, “It is about time that Gumpon uses his accumulated experiences and expertise to bring our company to a new era of success and to pass on our unique DNA to the next generation of creative talents.”
In August 2022, Ogilvy also appointed Chatree Chokmongkolsatian as its newest chief strategy officer in Thailand.