NTUC LearningHub launches 360° campaign, film focused on inspiring Singaporeans to embrace lifelong learning

Singapore – NTUC LearningHub (NTUC LHUB) has unveiled its 2025/2026 brand campaign, created by Lioncat Films, featuring a new film, refreshed tagline, and multi-channel media rollout designed to inspire Singaporeans to embrace lifelong learning.

At the heart of the campaign is the brand’s new rallying line, “Learn Your Life Around”, a call to transform one’s future through continuous learning. 

The campaign’s centrepiece film, conceptualised and produced by Lioncat Films, captures NTUC LHUB’s enduring mission to empower individuals and organisations to grow through upskilling and reskilling—turning learning into both a career catalyst and a personal awakening.

“We wanted to create a campaign that feels forward-looking, progressive, and full of energy, while keeping the focus on what matters most–empowering our learners,” said Soh Hooi Peng, chief strategy officer at NTUC LearningHub. 

“The message that you can ‘Learn your life around’ encapsulates the transformative power of lifelong learning in a fresh, clever, and memorable way. We’re delighted with how the agency brought this to life through creative and impactful storytelling,” Peng added. 

Lioncat Films’ creative director Leo Poloniecki said, “NTUC LearningHub had an appetite for fresh thinking and dynamic storytelling–so this brief represented an opportunity for us, creatively.”

“With the new film, tagline, posters and a thoughtful media rollout, we’re proud to have helped the brand reach out to the nation in a way that’s relevant to today’s fast-changing employment landscape,” he added. 

Rolling out across digital, outdoor, and video platforms, the campaign reinforces NTUC LHUB’s role as Your Trusted Partner in lifelong learning.