Bangkok, Thailand – Netflix has recently revealed that the company invested US$200m in Thai content between 2021 and 2024, resulting in more than 20 original shows and films. According to Netflix, these productions have provided work for over 13,500 cast and crew across different levels of the industry.
Thai content has been gaining international traction, with more than 15 Netflix originals making it to the Global Top 10 Non-English list. Collectively, Thai titles have generated over 750 million viewing hours worldwide.
Malobika Banerji, director of content for Southeast Asia at Netflix, said, “With a dedicated team in Bangkok, we’re deeply rooted in Thailand’s creative community. Our productions go beyond the beautiful locations of Thailand to tap into the artistry and authenticity of local storytelling. We’re collaborating with exciting local creators to tell stories that they can’t tell anywhere else, and that resonate deeply with Thai audiences.”
She also highlighted how Netflix’s investment contributed to Thailand’s creative economy — highlighting the scale of their support and its impact in creating jobs, building capabilities, and expanding local opportunities.
Beyond financing content, Netflix has launched initiatives to train emerging filmmakers and production professionals. ‘Reel Life Camp’, introduced in 2023, has trained more than 145 aspiring Thai film and television creators.
The program offers mentorship from experienced filmmakers and practical training in production management, finance, and post-supervision. The company also runs technical training programs for over 500 professionals, including editors and VFX artists.
These initiatives align with the Thai government’s One-Family-One-Soft Power policy, which aims to create 20 million jobs and generate 4 trillion baht (US$123b) in revenue through the creative economy.
“Thai films and series are more than entertainment. They are a window into our culture, our perspectives, and the way we tell stories. Original titles produced with Netflix let us share our voice while pushing Thailand’s creative boundaries. When our stories are authentically Thai, they connect deeply at home and captivate audiences around the world,” said producer and writer Prabda Yoon.
Moreover, it is also highlighted how Thai productions have boosted tourism by drawing visitors to filming locations. For example, ‘The Master of the House’ increased visits to Chateau De Khaoyai in Nakhon Ratchasima, ‘The Believers’ sparked interest in Wat Sam Pasleo in Suphanburi, and ‘Thai Cave Rescue’ drove tourism to Tham Luang Cave.
Netflix noted that these contributions support the government’s Amazing Thailand Grand Tourism and Sports 2025 campaign, which promotes travel to lesser-known destinations.
