Manila, Philippines – British retailer Marks & Spencer is officially returning to the Philippines through a new franchise partnership with Indonesian retail giant PT Mitra Adiperkasa Tbk (MAP), marking a fresh chapter for the brand’s Southeast Asia growth strategy.
The new agreement will see MAP oversee M&S’ operations in the Philippines, expanding an existing partnership that has already spanned more than 26 years across Indonesia and Vietnam.
The move forms part of M&S’ broader ambition to grow through strategic franchise partnerships in established international markets.
Under the partnership, M&S Fashion, Home & Beauty, and Food offerings will return to Filipino shoppers later this year, with the first store set to open in Glorietta in Makati.
Online channels are also expected to relaunch as part of the expansion.
According to M&S Managing Director of International Mark Lemming, the retailer sees strong consumer demand in the Philippine market and believes MAP’s local retail expertise will support its next phase of regional growth.
Meanwhile, MAP Fashion CEO Sameer Prasad described the partnership as an important milestone for the company’s Southeast Asian expansion, adding that Manila presents a strong opportunity for the M&S brand to reconnect with consumers across generations.
Previously operated by Rustan Marketing Specialists Inc., M&S announced earlier this year that it would close all its stores in the country on 2 May 2026.
According to parent company SSI Group Inc., the decision came amid shifting consumer preferences and shopping habits, prompting the company to redirect its focus towards brands more aligned with evolving market trends.
