Kuala Lumpur, Malaysia – Malaysian WiFi service CONNECTme has launched a new campaign promoting accessible and affordable connectivity for all. The campaign produced with FCB SHOUT reflects the company’s commitment to providing connectivity even for Malaysians living in remote areas.
The ‘CONNECTme to a Bigger World and a Brighter Future’ campaign is founded on a film about a Bornean boy discovering new things in the digital world. The film shows how his entire village benefits from the CONNECTme broadband service.
The film campaign is a sequel to the brand’s campaign last year. Both were launched in time for Malaysia Day.
CONNECTme uses the Malaysia East Asia Satellite’s (MEASAT) satellite broadband system to provide connectivity throughout Malaysia.
“This campaign is the ideal springboard for us, as Malaysia’s rural satellite broadband service provider, to reinforce our commitment to connecting more Malaysians to a bigger world and a brighter future, regardless of their location. As highlighted in our latest brand film, CONNECTme is driving progress across various sectors, including telehealth, defense, education and e-commerce. This Malaysia Day, we are proud to reflect on our contributions toward advancing the country’s digital landscape and empowering more Malaysians with equitable access to a world of greater opportunities,” Ganendra Selvaraj, chief commercial officer of MEASAT, said.
Syahriza Badron, general manager of FCB SHOUT, commented, “This campaign marks our second year working with MEASAT and CONNECTme and we are very pleased that we have gradually but surely developed a profound and unique narrative for the brand. As the nation’s satellite communications provider, CONNECTme deserves to be celebrated for giving Malaysians the opportunity to better their lives regardless of their stature, race, religion or even locality, and there’s no better time to spotlight the endeavours of the brand than during Malaysia Day. Lastly, a huge appreciation goes out to our production partners at KDCo, Max Fx Studio and Crosstown Connection for bringing the film to life.
