Kuala Lumpur, Malaysia – iMedia Asia Sdn Bhd has entered into a partnership with Perbadanan Stadium Malaysia (PSM) to develop a digital LED advertising network at TM Stadium Nasional and Unifi Arena, in a move aimed at enhancing both fan experience and advertising opportunities within one of Malaysia’s key sports and entertainment precincts.
The agreement will see the installation of 10 large-format digital LED screens positioned around the stadium compound, along with 12 e-buntings located outside Unifi Arena. The project is expected to provide brands with increased visibility and access to high-traffic audiences frequenting the venues.
Patrick Grove, chairman of Catcha Digital Berhad, iMedia’s parent company, described the collaboration as a significant development for the company’s digital media offerings.
“This partnership with PSM is a game-changer for iMedia. We are committed to creating digital-first solutions that enhance live experiences while delivering immense value for advertisers. With millions of visitors every month, these screens will redefine how fans and brands connect at Malaysia’s most iconic sports and entertainment venue,” he said.
The LED installations are intended to integrate digital technology into live event environments, creating new touchpoints for audience engagement while offering advertisers a premium setting.
Iliyas Jamil, chief executive officer of Perbadanan Stadium Malaysia, said the initiative aligns with ongoing efforts to modernise the venue.
“TM Stadium Nasional and Unifi Arena have always been at the heart of Malaysia’s sporting and entertainment culture. By working with iMedia, we are taking another step forward in transforming the precinct into a digitally powered, world-class destination. These new LED screens will modernize the environment and enrich the overall experience for visitors, athletes, and fans alike,” he said.
With a combined seating capacity exceeding 100,000, TM Stadium Nasional and Unifi Arena have hosted a range of major sporting and entertainment events, including international football competitions such as the FIFA World Cup qualifiers and the AFC Asian Cup, as well as concerts by global artists like Coldplay and Bruno Mars.
Unifi Arena has also staged performances by artists including Jacky Cheung, Andy Lau, and K-pop group IVE, and serves as the venue for the BWF Malaysia Open Super Series 1000.
Located within a well-connected suburban area with direct access to public transport and major highways, the precinct reportedly attracts over two million vehicles each month. Upcoming events, including the IVE World Tour and Sammi Cheng Live, are expected to further drive footfall and visibility for advertisers leveraging the new digital network.
