Tag: Catcha Digital

Kuala Lumpur, Malaysia – Catcha Digital has announced that it has entered into a conditional share sale agreement to acquire a 51% equity interest in Digital Symphony, a data-driven digital marketing consultancy, for a cash consideration of RM22.95m.

The acquisition is the latest that Catcha Digital had undertaken, following the recent acquisition of FrameMotion earlier this month, as well as Tastefully Malaysia in late 2024.

The acquisition provides significant cross-selling opportunities between Catcha Digital’s existing advertising client base and Digital Symphony’s clientele. Catcha Digital and its subsidiaries will be able to offer Digital Symphony’s data-driven performance marketing solutions to its clients, while Digital Symphony can leverage Catcha Digital’s extensive digital media ecosystem and broad reach to enhance its offerings. 

Moreover, this data-driven synergy is expected to accelerate growth for both entities, giving advertisers a more intelligent, and results-focused approach to digital marketing.

Patrick Grove, chairman at Catcha Digital, said, “Kuhan and his team have built a company that doesn’t just run ads—it runs highly optimised, datadriven campaigns that deliver real, measurable impact. With this acquisition, we’re doubling down on the power of data, automation, and machine learning to create even better solutions for advertisers. The combination of Digital Symphony’s result-driven performance marketing and Catcha Digital’s extensive audience reach is a game-changer for brands looking to scale their digital presence.”

Launched in 2017 by Kuhan Kumar, Digital Symphony is a data-driven digital marketing consultancy that operates in Malaysia and Singapore. It specialises in performance marketing, leveraging automation, data analytics, and custom software solutions to help brands achieve their digital advertising goals. 

The company offers solutions designed to enhance digital advertising efficiency through proprietary software and machine learning solutions. Digital Symphony operates in key industries, including property development, automotive, and education, helping brands execute precision-targeted digital campaigns.

Speaking about the acquisition, Kuhar commented, “Since our inception, we’ve been focused on delivering results for our clientele. The digital landscape moves fast, and the brands that succeed are the ones that can harness technology and data to make smarter marketing decisions. Partnering with Catcha Digital allows us to take our marketing solutions to the next level, reaching more advertisers and delivering even greater value. We’re excited about what’s ahead and look forward to pushing the boundaries of performance marketing together.”

Kuala Lumpur, Malaysia – Catcha Digital has announced that iMedia, a wholly-owned subsidiary of Catcha Digital, has entered into a conditional share sale agreement to acquire a majority shareholding of 60% in FrameMotion, an integrated digital media solution provider.

This strategic acquisition combines Catcha Digital’s digital advertising solutions with FrameMotion’s immersive digital marketing capabilities in producing digital content leveraging on virtual reality and augmented reality technology to augment both online and offline advertising experiences. This transaction is also expected to contribute positively to Catcha Digital’s earnings in the future.

FrameMotion specialises in experiential marketing, brand activations, production of digital content and physical events for immersive experiences by leveraging on virtual reality and augmented reality technology, across Southeast Asia and other countries. 

Speaking on the business move, Patrick Grove, chairman at Catcha Digital, said, “We are very excited about this acquisition and believe that integrating FrameMotion’s cutting-edge expertise with our wide network will enable us to offer highly innovative and integrated solutions to clients across the region. We can’t wait to push the boundaries of digital storytelling with the FrameMotion team.”

Meanwhile, Jeand Pua Yin Chye, co-founder and CEO of FrameMotion, commented, “This deal with Catcha Digital is a game-changer for our company. Their acquisition not only validates our creative vision but also accelerates our ability to deliver world-class digital experiences. We look forward to integrating with Catcha Digital’s broad suite of digital solutions to elevate our offerings to clients of both parties.”

Catcha Digital previously acquired a 70% interest in Tastefully Malaysia for RM7.6m. Said stake acquisition marked Catcha Digital’s ambition to continue growing its integrated digital media business to provide an omnichannel online-to-offline advertising solutions to its client base.

Kuala Lumpur, Malaysia – Catcha Digital, an investment holding company focused on digital media and advertising businesses, has announced that it has entered into a share sale agreement to acquire a 70% interest in Tastefully Malaysia for RM7.6m. Said stake acquisition marks Catcha Digital’s ambition to continue growing its integrated digital media business to provide an omnichannel online-to-offline advertising solutions to its client base. 

The acquisition will provide significant cross-selling opportunities between Catcha’s existing advertising client base and Tastefully’s clientele. 

Moreover, Catcha will be able to offer Tastefully’s in person advertising solutions to its clients while Tastefully can leverage Catcha’s comprehensive digital advertising capabilities and online audiences to enhance its advertising offerings to its clientele primarily F&B brands. 

Patrick Grove, chairman of Catcha Digital, said, “The F&B industry in Malaysia represents one of the most dynamic sectors in terms of consumer engagement and brand building. Through this acquisition, we’re combining Tastefully’s proven expertise in creating high-impact consumer events with Catcha’s digital capabilities.”

He added, “What particularly attracted us was Tastefully’s ability to execute large-scale consumer expos events across Malaysia, and their track record of consistently delivering value to both exhibitors and visitors. As brands seek more integrated advertising solutions, we believe this combination will create compelling opportunities for our existing advertisers while opening up new avenues for growth.”

Meanwhile, Esther Fong, CEO of Tastefully, commented, “Over the past 13 years, we’ve built Tastefully into the go-to platform for F&B brands to connect directly with Malaysian consumers. By joining the Catcha Digital family, we can now offer our exhibitors an integrated advertising solution that spans both physical and digital touchpoints.”

She added, “We’re particularly excited about leveraging Catcha’s digital expertise to enhance our event experience and advertising offerings to our clientele. We are very excited to embark on this partnership with Catcha to take our business to the take level.”