Hong Kong – ELEVEN, a sports media group, has secured additional content rights for some of the most popular sporting events this year, and will be catered to their user base in Southeast Asia and Hong Kong. The content will be composed of 2,000 hours worth of live sports content dedicated to the region’s growing sports fanbase.
ELEVEN has an extensive package of Asian Football Confederation rights and is currently home to live coverage of every AFC Asian Women’s Cup and AFC Asian Qualifiers – Road to Qatar match in Thailand, Malaysia, Singapore, Hong Kong, the Philippines and Brunei Darussalam.
In addition, ELEVEN also has the rights to Spain’s Copa del Rey, the Malaysian SPL Sepak Takraw League (STL) and a roster of international cricket, badminton and Japanese table tennis.
Cricket, table tennis and badminton are being served up as well to fans in Thailand, Malaysia, Singapore, Hong Kong, Indonesia, the Philippines and Brunei Darussalam. Live coverage of this season’s Copa del Rey and STL are also available on ELEVEN across the region with the exception of Malaysia and Brunei Darussalam.
Lastly, a total of 19 European badminton events will be shown by ELEVEN during 2022. Live table tennis coverage from Japan will be delivered to audiences from February, and STL coverage is already underway.
Nick Wilkinson, managing director for APAC at The ELEVEN Group, said, “We are excited to be growing our operations across Southeast Asia and Hong Kong with a compelling mix of local and locally relevant content. Our ambition is to offer our audiences a dynamic new service to follow the sport they love. The partnerships that we have negotiated so far mean we are well on the way to delivering on this mission and we will be continuing to expand our portfolio in the coming months.”
ELEVEN is employing a streaming-first approach in all Southeast Asia markets and Hong Kong, with its platform ElevenSports.com at the heart of its offering. ELEVEN’s streaming service is due to be supplemented by partnerships with local linear operators to make content as accessible to fans as possible.