Kuala Lumpur, Malaysia – Magnum 4D has released a new Chinese New Year film that explores the cultural significance of mandarin oranges, centring on themes of sharing, blessings, and community.
Created in collaboration with creative agency The Clan, the film reflects on the tradition of exchanging mandarin oranges during the festive season. Known as “kam,” or gold, mandarin oranges symbolise prosperity and well wishes that are meant to be shared rather than kept. Through this lens, the film examines why the custom continues to hold meaning across generations.
The animated film follows a young girl who learns from her grandfather about the practice of giving mandarin oranges when visiting friends and family during Chinese New Year. After drawing faces on the oranges at home on the first day of the celebrations, she develops an attachment to them. As visits progress, the oranges are exchanged from house to house, leaving her hands but carrying blessings forward, eventually finding their way back to her through the cycle of giving and receiving.
The narrative uses the journey of the animated oranges to illustrate how goodwill circulates during the festive season, often returning to its point of origin enriched by the experiences and connections formed along the way.
“Chinese New Year has always been people, gifts, and well wishes,” shared Sandra Heung, general manager at The Clan. “This story reflects how we believe meaningful things work. When shared generously, they have a way of returning.”
According to Magnum 4D, the story aligns with the brand’s long-standing belief that luck, hope, and opportunity are closely tied to community and shared experiences among Malaysians.
“Chinese New Year reminds us that prosperity is not just about receiving, but about sharing,” said Krian Upatkoon, executive director of Magnum 4D. “At Magnum 4D, we believe that hope and good fortune grow when they are passed on. Like the mandarin oranges in this story, blessings gain meaning through the journey, through the people they touch and the moments they create.”
The film was produced in collaboration with Directors Think Tank and directed by Chevie Law. It adopts a restrained and emotive storytelling approach, placing emphasis on cultural symbolism and narrative rather than spectacle.
Released in conjunction with the Chinese New Year celebrations, the film invites audiences to reflect on a familiar festive ritual and the enduring idea that blessings shared within a community often find their way back.
