Tag: The Clan
Through this lens, the film examines why the custom continues to hold meaning across generations.
The campaign was done alongside Accenture Song and The Clan, who worked within a short period of time to execute said campaign.
Every year, thousands of Malaysians suffer home fires and burglaries, with damaged household items like burnt appliances or smashed windows often serving as a physical reminder of negative emotions like guilt, fear, or regret.
For the agency, the series features the ‘Motivation Meter?’ which serves as the measure of what drives the women to drive for Grab.
Created by independent creative agency The Clan, the centrepiece is a short film about a mixed-race family and an elderly ‘pak cik’ (Malay term for uncle) who are brought together by circumstance at an Ikano Centres food court.
This appointment of The Clan extends is for a period of 12 months with an option to renew for the next 12 months, covering the spectrum of creative ideation, strategy, creative output, social media strategy, and content development.
