Tag: The Clan

Kuala Lumpur, Malaysia – Insurance deals with the financial damages from insurable situations. But what about the emotional damage? This is the issue at the heart of Kurnia Insurans & Liberty Insurance Malaysia’s latest campaign called “Reinvent Regret.” 

Every year, thousands of Malaysians suffer home fires and burglaries, with damaged household items like burnt appliances or smashed windows often serving as a physical reminder of negative emotions like guilt, fear, or regret. 

For this campaign, the insurance brand worked with independent creative agency The Clan collaborated with local artists Anni Tai, Kaiyi Wong, and co2_karbondioksida to give these items a positive overhaul as uplifting works of art. 

Grace Quah, chief distribution officer at Liberty and Kurnia, said, “The area beyond the claims disbursement hasn’t really been addressed. When The Clan came to us with the concept of Reinvent Regret, it immediately struck us as fresh territory that we were keen to explore.”

Meanwhile, Yow Kuan Wai, executive creative director at The Clan, commented, “Art–both the creation and the experience of it–is known for its therapeutic benefits. For thousands of years, mankind has been using art to process complex emotions. So we thought, what if an insurance company used it to help people process a traumatic experience?” 

Lastly, Teh Sue May, Head of Copy at The Clan, added, “Insurance usually just replaces what’s broken. We figured — why not transform it into something beautiful instead? Breaking away from fear-based messaging, we focused on empowerment and creativity to make insurance more inspiring.” 

Despite launching during the congested year-end festive season, the campaign videos achieved over 10 million views in less than a month across Facebook and YouTube. A public contest to win these art pieces also saw an outpouring of real-life stories, many of which were highly personal and emotionally open. 

Kuala Lumpur, Malaysia – As part of its ongoing collaboration with regional super-app Grab, The Clan created a docuseries dedicated to telling deeply personal stories of the women who work as drivers and delivery partners. 

For the agency, the series features the ‘Motivation Meter?’ which serves as the measure of what drives the women to drive for Grab.

Based on Grab’s commitment to creating opportunities and helping individuals realise their ambitions, the agency highlighted three unique stories across Three Pillars: Caregiver, Safety Net, and Savings Goal. 

These included a single mother who gained the flexibility to work while raising an autistic child, a writer who was retrenched from a publishing firm yet managed to self-publish her first book, and an exercise instructor who nearly lost her home to debt.

Through the narrative device of a “Motivation Meter” the audience got to witness what made these women tick, and what saw them through their most difficult times. 

Sam Lai, head of art at The Clan explained, “We wanted a storytelling approach that diverged from the conventional talking-heads-in-cars type of interviews. So by adding this element of the Motivation Meter, it provided a unique angle for these inspiring women to share their deepest motivations. This offered a more intimate and authentic glimpse into their world and what inspires them to go the extra mile every day.”

The campaign debuted in mid-November, and has since garnered over 5.9million views on YouTube alone. It also aired on national television, drawing even more substantial viewing numbers. 

Kuala Lumpur, Malaysia – In conjunction with the anniversary of Malaysia’s independence and unification, Ikano Centres has launched “Flavours of Unity,” a campaign that celebrates little acts of kindness and togetherness. 

Created by independent creative agency The Clan, the centrepiece is a short film about a mixed-race family and an elderly ‘pak cik’ (Malay term for uncle) who are brought together by circumstance at an Ikano Centres food court. 

Teh Sue May, head of copy at The Clan, said, “We truly believe that unity is found in everyday interactions. This Merdeka and Malaysia Day campaign aims to shift the focus to the genuine moments of connection that define our nation and its people.” 

Meanwhile, Yow Kuan Wai, executive creative director at The Clan, commented, “We consciously avoided anything grandiose or epic. In fact, we set out to tell the smallest story possible, centred around the smallest of settings – the dining table – to convey a bigger theme of goodness begetting goodness. Like many Malaysians, I’ve personally experienced moments where I’ve had to share a table at a crowded eatery with total strangers. In most cases the interactions were minimal, but I also remember instances where my family and I ended up having a good chat with people we barely knew but suddenly liked.” 

Lastly, Karina Kamaruzaman, marketing manager at Ikano Centres, commented, “Our campaign underscores that Ikano Centres are more than just shopping destinations. Our meeting places are also vibrant community hubs offering a diverse mix of shopping, dining, and family-friendly activities that bring people together and create shared experiences.”

Festive celebrations hosted by Ikano Centres for Merdeka and Malaysia Day are currently ongoing at all its shopping centres nationwide, namely IPC Shopping Centre, MyTOWN Shopping Centre, Toppen Shopping Centre, and Klippa Shopping Centre. 

Kuala Lumpur, Malaysia – Malaysian digital telco Yoodo has appointed The Clan as its new lead creative, social, and digital agency for the next 12 months in a 7-way pitch.

This appointment of The Clan extends is for a period of 12 months with an option to renew for the next 12 months, covering the spectrum of creative ideation, strategy, creative output, social media strategy, and content development. 

As life evolves for both the brand and agency in 2024 and beyond, Yoodo looks forward to enhancing its brand connection through this partnership with the Clan, further enriching its customers’ experiences. 

Casey Loh, creative chief at The Clan, said, “We are honoured to be given the opportunity to work with an innovative brand like Yoodo, which has all the makings of a gamechanger in the telco industry. Yoodo’s philosophy in challenging the status quo echoes Clan’s DNA to bring about positive change in everything that we do.”

Yoodo has since grown from strength-to-strength with a continued approach in innovation to differentiate itself from other telco players in an increasingly competitive environment. The telco brand empowers its users with full customisability of their mobile plan from 31 billion combinations through its app, while rapidly adopting breakthrough mobile connectivity solutions like seamless eSIM activation in under 5 minutes.