Hong Kong – Sanrio Hong Kong, a lifestyle company featuring the pop icon Hello Kitty and other well-known characters, partners up with MetaGaia, an AI-enhanced open metaverse, to unveil a new metaverse destination known as ‘Hello Kitty Seven Wonders’.
Through this, Hello Kitty fans will have the opportunity to create their own communities and connect with their favourite characters in a brand-new virtual world by visiting the digital destination within the MetaGaia app.
Additionally, outdoor installations to promote Hello Kitty Seven Wonders were opened last week at Citygate Outlets, an outlet mall in Hong Kong. This temporary pop-up event enables visitors to enjoy augmented reality experiences through the MetaGaia app as well as to browse Hello Kitty merchandise and participate in mini-games. The pop-up event is scheduled to run until August 31, providing an exciting opportunity for fans to immerse themselves in the Hello Kitty universe.
Commenting on the partnership, Gordon Kwok, CEO of MetaGaia, said, “We are thrilled to partner with Sanrio Hong Kong and bring the beloved characters of Hello Kitty and her friends into the world of MetaGaia. The MetaGaia metaverse offers endless possibilities for exploration and socialisation, and the addition of Hello Kitty will enhance that experience for our users.”