Singapore – L’Oreal Travel Retail Asia Pacific and Alipay+ have entered into a partnership in a move to thoroughly understand consumer insights and purchasing behaviours across regions. L’Oréal Travel Retail Asia Pacific is the first beauty company to partner with Alipay+, a partnership that has started since 2020 in Hainan and Macau.
Through this partnership, the two entities have now expanded to reach over 100 million outbound Chinese travellers in global destinations, starting with great achievements during October Golden Week in Thailand and Dubai.
The advanced digital solutions of Alipay+ technology, partnered with L’Oréal’s mega portfolio of brands in both online and offline touchpoints, connect global shoppers to traveler-centric brand experiences.
Moreover, the partnership aims to meet constantly evolving consumer preferences for seamless shopping while travelling and enriches the traveller experience with personalised beauty needs and offers for them.
Tao Zhang, managing director at L’Oréal Travel Retail Asia Pacific, said, “his collaboration between L’Oréal Travel Retail Asia Pacific and Alipay+ is a significant leap forward for the new Trinity between brands, retailers, and platforms. In an era where the travel retail landscape is undergoing transformative changes, we seek to captivate modern travelers by offering them a seamless shopping experience empowered by deep insights and digital technology; at the right place, right time.”
Meanwhile, Joyce Lui, chief marketing officer at L’Oréal Travel Retail Asia Pacific, commented, “Since the start of the collaboration, we have onboarded more than 10 brands with over 50 activations in just one year, scaling this to reach our global shoppers. For the first time, in-depth insights shared collectively by both parties can enable more precise and enjoyable end-to-end journey for travellers.”
Cherry Huang, general manager of Alipay+ Offline Merchant Services at Ant International, said, “Travelers today have greater expectations in the way they engage brands as they travel the world, particularly in the use of technology to enhance their experience. As we strengthen our partnership with L’Oréal Travel Retail Asia Pacific, not only can we offer immediate benefits of convenient payments and exclusive rewards, we are also looking to the future to further personalize the shopper experience, both online and offline.”
