Singapore – After six months of courting, JOLT Digital has successfully been appointed by Singapore telecommunications company, TPG Telecom as its digital media agency.
The agency will be responsible for the planning and buying duties of the telecom across digital. The partnership, which is inked for the year 2021, will be led by its Strategy & Planning Director Jonathan Ng.
“We relish the opportunity to partner with TPG Mobile, Singapore’s fourth telco, to establish their brand in Singapore as they deliver a compelling product offering while championing charity causes in the process! Their latest one is for ‘Causes for Animals’, and is a fun, crowd-sourced campaign across social platforms that really drives home their identity as a brand,” Ng said.
JOLT Digital started working with the telecom in December 2020 and has already crafted campaigns for its senior digital plan and the latest charity cause for animals targeted at the younger audience.
Coinciding with its existing ‘50GB for $10’ mobile plan offering, the campaign is in partnership with animal welfare charity, Causes for Animals in Singapore, urging users to participate in an Instagram challenge where each post corresponds to a $10 donation towards the charity.
JOLT Digital shared to MARKETECH APAC that during the pitching process, it proposed an approach based on its mission, which is to bridge the gap between traditional media agencies and emerging technology – a strategy it believes can help TPG Telecom stay ahead of the game to increase ROI and grow its business.
Sebastien Lepez, founder, and CEO of JOLT Digital, said, “We are very happy to work with clients like TPG that are a big name in their industry and have the potential to grow to a leading position like JOLT has as well.”
At the helm of a digital agency, Lepez also shared his insights into today’s changing digital landscape.
“First of all, it is important to put back the consumer in the center of the question. We need to realize that before impacting brands, the pandemic has impacted consumers massively and this resulted in changes on the brand side,” he said.
“We have seen digital consumption by consumers increasing during the pandemic and not only for the usual crowd but also for groups that were less present there, like senior groups. The pandemic has accelerated the consumption of digital and subsequently brands that are agile and nimble, like TPG [which] have followed and strengthened their presence online to respond to this big digital thirst by consumers,” he continued.
