JCDecaux secures advertising contract for Western Sydney International Airport

Sydney, Australia – JCDecaux has secured the advertising tender for Western Sydney International Airport (Nancy-Bird Walton), winning a long-term contract to develop a premium digital out-of-home (OOH) advertising network at Sydney’s newest aviation gateway.

The agreement will see the company design and implement a digital advertising platform across the airport’s precinct, which is expected to serve both domestic and international travellers once operations commence.

According to the airport operator, the project forms part of a broader infrastructure development aimed at supporting the rapidly expanding Western Sydney region, which is already considered Australia’s third-largest economy.

David Watkins, Co-Chief Executive Officer, JCDecaux Australia and New Zealand, said the partnership offers the company an opportunity to build a purpose-designed digital network within a newly constructed terminal.

“Western Sydney International is one of the most important infrastructure developments in Australia. This long-term partnership gives us the opportunity to design a premium digital airport network from the ground up, one that complements an architecturally significant terminal and delivers exceptional outcomes for brands.”

Max Eburne, Co-Chief Executive Officer, JCDecaux Australia and New Zealand, said the contract expands the company’s airport media footprint across the region and provides advertisers with access to airline travellers moving through Sydney.

“This win strengthens JCDecaux’s airport leadership across Australia and New Zealand and enables us to offer advertisers unrivalled access to Sydney’s airline traveller audience across our airport portfolio. As Western Sydney grows, WSI will become a critical gateway creating an exciting new platform for brands seeking scale, premium context and impact.”

The airport’s terminal was designed through a collaboration between several architecture firms, including Zaha Hadid’s firm, COX Architecture and Woods Bagot. It will initially accommodate up to 10 million passengers annually, with the capacity expected to expand over time.

Airlines that have already announced services to the airport include Qantas and Jetstar for domestic routes, alongside international carriers such as Singapore Airlines and Air New Zealand.

Simon Hickey, CEO, Western Sydney International Airport, said the collaboration will create new opportunities for advertisers to engage with travellers.

“We are delighted to be partnering with JCDecaux and for businesses and brands to harness this opportunity to deliver creative advertising assets to a diverse and highly engaged audience of domestic and international travellers at Sydney’s new 24-hour global gateway in the heart of one of the nation’s fastest growing regions.”

Under the agreement, JCDecaux will collaborate with the airport and launch partners ahead of the airport’s opening, offering brands early opportunities to establish a presence within the new travel hub.

The company said the advertising network will include digital assets across both internal and external airport spaces, structured under three product pillars: Connected Journeys, Iconic Impact and Immersive Experiences.

Connectivity to the airport is also expected to expand over time through new road infrastructure and metro links connecting the facility to Parramatta and the Sydney central business district.