Tag: Jaywing

Australia – TLC Healthcare, a provider of integrated healthcare services in Australia, has teamed up with Frank Digital, a Jaywing agency, to unveil a new digital platform. This launch marks TLC Healthcare’s evolution from a traditional aged care service provider to a comprehensive, transformative healthcare model.

Frank Digital, a digital product and user-experience agency, has been tasked with redesigning TLC Healthcare’s online presence. Their goal is to improve the customer experience, enhance web navigation, and streamline online data capture for better lead generation and customer follow-up, all leveraging TLC’s new HubSpot CRM platform.

The agency merged TLC Healthcare’s 35+ websites into a single, unified digital platform. This process included a comprehensive redesign of the user experience (UX) and user interface (UI) to better communicate the company’s mission and extensive range of services. Additionally, clever animations were integrated throughout the site, adding personality to the brand and creating delightful moments for users.

Matthew Mellor, CMO at TLC Healthcare, commented, “Our collaboration with Frank Digital has resulted in a website that truly represents our vision of integrated healthcare services. The new site significantly improves how we connect with our clients and manage their needs, streamlining our processes and enhancing overall satisfaction. We are excited to launch this new platform and continue our journey of providing life-changing healthcare.”

Matt Smartt, head of experience design at Frank Digital, also said, “Our goal was to create a website for TLC Healthcare that not only reflects their comprehensive healthcare model but also provides an exceptional user experience. The new site is a testament to our team’s dedication to delivering innovative design and technology.”

This news follows Jaywing’s recent expansion into Asia and strengthened partnerships with clients like Crocs, Sitecore, and New Balance. The agency will collaborate with these brands across Japan, Hong Kong, Taiwan, Singapore, and Malaysia, focussing on creative, digital media, SEO, and content.

Sydney, Australia – Jaywing, a data, creative, and performance marketing agency, is expanding into Asia after signing numerous new contracts. This move follows Jaywing’s strengthened partnerships with existing clients, which include casual footwear brand Crocs, global end-to-end digital experience software Sitecore, and sportswear brand New Balance. 

With a focus on creative, digital media, SEO, and content, the firm will work with these customers in nations including Malaysia, Singapore, Japan, Hong Kong, Taiwan, and Singapore. 

Jaywing has hired local talent in Hong Kong to offer customised, strategic support for its growing clientele in Asia, strengthened by its team of creative and media specialists based in Sydney. 

Speaking about the expansion, Tom Geekie, CEO of Jaywing, said, “This strategic move into Asia reinforces our commitment to delivering innovative, data-driven performance marketing and media solutions to empower brands to maximise the return on their investment. Asia has a highly developed eCommerce market and clients are looking for effective and innovative solutions to connect with consumers.” 

He added, “In addition, customers in Asia have distinctly different buying journeys, expectations and shopping experiences, so it’s important to have specialists with that expertise on the ground. We have recruited locally in Hong Kong, and as we grow our customer base we intend to add more.” 

Sydney, Australia – Performance media and marketing agency Jaywing has been appointed by Crocs to manage its paid search and paid social across Australia and Singapore markets. 

Jaywing’s mandate includes driving sales and new customers for Crocs and delivering enhanced return on marketing spend. 

The Crocs brand includes Crocs and HEYDUDE which are sold in more than 85 countries through wholesale and direct-to-consumer channels.

Jaywing bagged Crocs’ account following a pitch. The Crocs is the agency’s latest major win, following its appointment by Future Super for paid media strategy and execution and The a2 Milk Company to lead SEO and amplify digital content and PR across its suite of platforms. 

The agency is also working on several major clients, including Myer, New Balance, Cashrewards, Athena Home Loans, Employment Hero, New Balance, Noble Oak, Royal Doulton, Waterford Crystal, and Lyres.

Raimundo Campbell, commercial director of Jaywing, said, “Crocs is an iconic brand with a global reach, and we are honoured to have been chosen as their strategic partner for these key markets. We are committed to delivering exceptional results, providing strategic recommendations, and driving the continued success of Crocs in Australia and Singapore.”

 Australia – Australian cashback network Cashrewards has appointed Jaywing, a marketing and creative agency that is data-driven to handle its acquisition and retention mandate, and intended to improve organic search engine optimization, content production, and link acquisition techniques.

Following an evaluation process, Cashrewards has teamed with Jaywing to pursue its three-year growth goal. The goal is to increase customer acquisition and retention efforts, reinvigorate and optimize Cashrewards’ SEO, and reduce reliance on sponsored acquisition. Jaywing will also be in charge of creating interesting content and improving the performance of the mobile app.

Mitchell Steep, growth lead at Cashrewards said, “We have ambitious plans to maintain our lead in the cashback category and a key element of that is supercharging our SEO and content. Jaywing demonstrated a clear understanding of our objectives and presented solutions that will deliver for the business. Their experience in working with major retail brands including Myer, New Balance and Athena Home Loans and deep UX capabilities were the key reasons why we appointed them. We’re delighted to welcome Jaywing to the Cashrewards agency village, joining Poem who look after PR, brand amplification and social strategy and Zenith Media, who manage our media strategy and planning.”

Meanwhile, Rai Campbell, commercial director at Jaywing, added, “The cashback category is growing rapidly, up 20 percent year on year, but market penetration in Australia remains in single figures compared to other countries such as the US and UK. The potential to attract new members to Cashrewards is significant and with a clear strategic vision and roadmap of success, we look forward to working with the team to deliver on their ambitious plans.”

Sydney, Australia – Data, creative and performance marketing agency Jaywing has been appointed by sports footwear and apparel brand New Balance to drive customer growth across Australia and New Zealand. 

As part of the mandate, Jaywing will be managing New Balance’s paid search, social, analytics and email, as well as provide creative support for the brand’s extensive range of sneakers and sports clothing.

New Balance said that Jaywing was selected for its audience and creative first approach to paid media and the better use of data to provide more strategic insights across digital channels. 

“With ambitious growth goals, we wanted a digital marketing partner that has a strong strategic focus backed with a deep understanding of audience and data. Jaywing presented us with clear opportunities on how to achieve our targets and we are closely culturally aligned. We look forward to working with them to drive our e-commerce plans,” said Jonathan Clark, international retail director of New Balance. 

Meanwhile, Raimundo Campbell, commercial director of Jaywing and Frank Digital, commented, “We are delighted to welcome New Balance to Jaywing’s portfolio of leading global e-commerce brands. It’s a recognition of the depth of talent and breadth of expertise we have in the agency that we continue to attract major Australian and international brands to Jaywing, and we’re looking forward to delivering on New Balance’s ambitious performance media plans.”

The recent client win follows the integration of Jaywing and user experience agency Frank Digital earlier this year with a unified leadership structure under CEO Tom Geekie and head of digital strategy Ed Raine.

Sydney, Australia – Integrated agency Jaywing has been appointed by cross-border payments platform Instarem to handle its digital marketing duties globally, including Australia, UK, US, Europe, Hong Kong, Singapore, Canada and India.

Instarem will leverage Jaywing’s conversion rate optimization (CRO) capabilities to improve conversion rates and lower cost per acquisition (CPA) by data-led testing on its website and sign up forms. It will also promote its recently launched Amaze card – a smart card that serves as a one-stop payments solution.

Jaywing started working with Singapore-Instarem in 2015 for paid media. Its remit has been expanded to include paid search, paid social, display and CRO across more than 20 countries. 

Tom Geekie, CEO at Jaywing, said, “Instarem is a leading fintech payment platform and we’re excited to further build on our partnership. It’s a recognition of Jawing’s expertise across the digital marketing ecosystem and represents a significant engagement for the agency, working not just in the local and regional market, but across the world.”

He added, “There is real momentum at Jaywing at the moment. In addition to Instarem, we continue to attract other brands wanting to tap into our data and performance marketing smarts.”

The major expansion of work for Instarem comes as the Sydney-based data and performance marketing agency adds22 new clients in the past six months. 

Meanwhile, Michael Minassian, regional head of APAC at Instarem, commented, “Jaywing has shown a strong understanding of our strategic objectives in driving and retaining new customers globally. Having worked with the team for a number of years, we are expanding their scope of work to paid search, social, display and CRO, as we continue to drive the brand in key international markets, further increasing the awareness of our platform and new product range.”

New business won by Jaywing, which has a team of more than 62, includes Investa, Bitdeer, Brilliance Financial Technology, LiveBetter and What’s My Claim Worth.