Sydney, Australia – Data, creative and performance marketing agency Jaywing has been appointed by sports footwear and apparel brand New Balance to drive customer growth across Australia and New Zealand.
As part of the mandate, Jaywing will be managing New Balance’s paid search, social, analytics and email, as well as provide creative support for the brand’s extensive range of sneakers and sports clothing.
New Balance said that Jaywing was selected for its audience and creative first approach to paid media and the better use of data to provide more strategic insights across digital channels.
“With ambitious growth goals, we wanted a digital marketing partner that has a strong strategic focus backed with a deep understanding of audience and data. Jaywing presented us with clear opportunities on how to achieve our targets and we are closely culturally aligned. We look forward to working with them to drive our e-commerce plans,” said Jonathan Clark, international retail director of New Balance.
Meanwhile, Raimundo Campbell, commercial director of Jaywing and Frank Digital, commented, “We are delighted to welcome New Balance to Jaywing’s portfolio of leading global e-commerce brands. It’s a recognition of the depth of talent and breadth of expertise we have in the agency that we continue to attract major Australian and international brands to Jaywing, and we’re looking forward to delivering on New Balance’s ambitious performance media plans.”
The recent client win follows the integration of Jaywing and user experience agency Frank Digital earlier this year with a unified leadership structure under CEO Tom Geekie and head of digital strategy Ed Raine.