Singapore –The Institute of Singapore Chartered Accountants (ISCA) is reintroducing the accounting profession through a brand film launch with brand and creative consultancy ABrandADay. The film, ‘Changing Perspectives,’ highlights the importance of the profession and the people behind it.
Challenging misconceptions, the film follows the story of a granddaughter returning her grandfather’s glasses, a symbol of vision and clarity. Her journey unveils accountants’ work in various industries, including in courtrooms, forensics, and financial planning.
ISCA is reframing the image of accountants as decision-makers and strategists who safeguard integrity. Through storytelling, ISCA aims to inspire the next chartered accountants in Singapore.
“This film is a tribute to the depth, resilience, and enduring relevance of the profession. Through the eyes of a child, we offer a fresh perspective on the impact behind every accountant’s work — proving it’s far more than just functional,” Nafe Tong, chief creative officer at ABrandADay, said.
“Because behind every critical decision, there’s a Chartered Accountant shaping outcomes with purpose,” Tong added.
“We’re proud to partner with ABrandADay to spotlight the modern accountant: capable, agile, and future-ready. This film breaks outdated myths and redefines what the profession stands for today. Launching it during SG60 makes it even more significant — a tribute to the legacy of our accountants and a call to the next generation shaping Singapore’s future,” Fann Kor, ISCA CEO, commented.
