iQIYI International partners anew with Astro Malaysia to add more local content to platform

Kuala Lumpur, Malaysia – Streaming service iQIYI International is extending its partnership with Malaysia’s leading media entertainment group, Astro Malaysia, to offer more local content to its viewers.

The partnership was forged in 2019 and has resulted in the only iQIYI linear TV channel in the region made exclusively available for Astro customers. 

With the extended tie-up, Astro’s collection of top library hits will be made available on the streaming platform including the much-anticipated title, Biar Mereka Cemburu. Featuring an all-star cast of Aiman Hakim Ridza, Nabilah Razali, and many more, it tells a will-they-won’t-they love story. 

The title was released on Dec 1, 2020, and each episode is made available on iQIYI just an hour after the show airs on Astro Ria.

Dinesh Ratnam, iQIYI International’s country manager for Malaysia, Singapore, and Brunei said, “We aim to be the destination for users who are looking for good quality content, both local and from around the region. In that regard, we will continue to strive in offering more local content to our Malaysian users on top of the already strong collection of Korean and Chinese titles we possess. We started offering local content to our users in July, and the receptivity was overwhelming.”

He added, “Astro has an amazing selection of local content and a good track record of producing great local hits that appeal to a wide range of viewers. To that end, we look forward to adding more high quality, premium content from Astro through the extension of our partnership. There is definitely more to come here.”