Tag: Astro Malaysia

Kuala Lumpur, Malaysia – Local content and entertainment company Astro has unveiled its new addressable advertising service, which leverages Astro’s first-party data, advertisers and brands will be able to showcase different advertisements to different households who are watching the same programme.

To reach the right consumers and capture their attention against a vast landscape of evolving media, as consumption habits become increasingly sophisticated, Astro’s addressable advertising combines the unparalleled scale of attention and emotional engagement of TV with precise targeting and advanced campaign measurement focusing on the audience, delivered at scale in a premium brand-safe environment.

With this service, advertisers have a data-driven targeting and measurement capability to boost ad performance through audience data expansion, giving brands the opportunity to access a richer set of audience descriptors, based on first party data. Meanwhile, viewers enjoy a more personalised and relevant experience as they see ads that reflect their local community and profile.

Henry Tan, group chief executive officer at Astro, said, “As part of our transformation plan to deliver an all-new Astro experience, we are reinventing our advertising proposition to make it attractive for marketers in an increasingly digital-dominated advertising world. We are excited to usher in Astro Addressable Advertising, the next-level TV Advertising that merges the best of TV’s emotional persuasive power with smart data presenting new opportunities for marketers by creating a better, more personal TV experience.”

Meanwhile, Shafiq Abdul Jabbar, croup chief financial officer at Astro, who also oversees Data and Advertising for the group, commented, “We are excited to see the combination of quality and reach of TV with Astro’s rich first party data being used to build the ideal audience segments based on income, location, dwelling type and purchasing behaviour, thus creating a highly relevant context for advertisers and personalised ads for viewers.” 

He added, “With the increased targeting capabilities of data-driven TV, Astro addressable advertising can scale to suit various industries and business sizes, and for the first time, made it possible for small local enterprises (SMEs) to access TV inventory.”

Kuala Lumpur, Malaysia – Malaysian satellite television provider Astro has announced that it has been appointed by global mass media company The Walt Disney Company to be an official distributor of its streaming service Disney+ Hotsuite in the country.

Astro customers will be able to stream more than 800 films and 18,000 episodes of Disney’s content on the Disney+ Hotstar app. Astro is working towards making Disney+ Hotstar available via the Ultra and Ulti connected boxes of Astro later this year, providing Astro customers with a one-stop entertainment convenience.

Henry Tan, group CEO at Astro, expressed his delight with their recent partnership with Disney to aggregate more global to their platform.

“Soon customers can enjoy the dazzling line-up from Disney+ Hotstar in addition to the much-loved Astro hits, local signatures, award-winning originals and unparalleled live sports, making us the undisputed entertainment destination for Malaysians,” Tan stated.

He also noted that their ‘Movies Pack’ customers will soon be able to stream content entertainment on Disney+ Hotstar for an additional RM5 per month while non-Movies Pack customers can also enjoy Disney+ Hotstar via other value bundles.

“This is a great start to an action-packed year where we will be aggregating subscription-based video on demand (SVOD) streaming services, giving our customers the widest variety of entertainment to choose from, value and convenience,” he added.

Meanwhile, David Shin, general manager at The Walt Disney Company Taiwan, Hong Kong and Southeast Asia, commented, “We are excited to launch Disney+ Hotstar in Malaysia for the consumers and also collaborate closely with Astro to deliver powerful entertainment with heart. From iconic Disney classics, to brand-new Disney+ Original series, Malaysian hits from homegrown creators, filmmakers and talent and Asian series and films, there is something for everyone of all ages.”

The Disney+ Hotsuite will feature blockbuster Hollywood movies and award-winning content from Disney, Marvel, Star Wars, Pixar, National Geographic, FX, 20th Century Studios and many more, which also includes exclusive premieres and blockbusters from leading Malaysian studios.

Kuala Lumpur, Malaysia – Streaming service iQIYI International is extending its partnership with Malaysia’s leading media entertainment group, Astro Malaysia, to offer more local content to its viewers.

The partnership was forged in 2019 and has resulted in the only iQIYI linear TV channel in the region made exclusively available for Astro customers. 

With the extended tie-up, Astro’s collection of top library hits will be made available on the streaming platform including the much-anticipated title, Biar Mereka Cemburu. Featuring an all-star cast of Aiman Hakim Ridza, Nabilah Razali, and many more, it tells a will-they-won’t-they love story. 

The title was released on Dec 1, 2020, and each episode is made available on iQIYI just an hour after the show airs on Astro Ria.

Dinesh Ratnam, iQIYI International’s country manager for Malaysia, Singapore, and Brunei said, “We aim to be the destination for users who are looking for good quality content, both local and from around the region. In that regard, we will continue to strive in offering more local content to our Malaysian users on top of the already strong collection of Korean and Chinese titles we possess. We started offering local content to our users in July, and the receptivity was overwhelming.”

He added, “Astro has an amazing selection of local content and a good track record of producing great local hits that appeal to a wide range of viewers. To that end, we look forward to adding more high quality, premium content from Astro through the extension of our partnership. There is definitely more to come here.”