Tag: Impressive

In today’s competitive environment, it’s critical brands adapt to the rapidly changing digital landscape, leveraging data-driven and results-focused strategies to stay ahead. Heading into 2025, leading Melbourne digital marketing performance agency Impressive’s team of experts has shared key insights into the shifts they predict will shape the digital marketing industry, with innovative approaches set to drive smarter, more targeted growth for businesses. 

Robert Tadros – Impressive’s Founder & CEO: “As we move into 2025, more and more brands will need to adopt a ’work smarter, not harder’ approach to stay competitive. The digital landscape is evolving rapidly, and large retail and eCommerce platforms must embrace programmatic SEO as a key solution to streamline and automate traditionally labour-intensive processes. 

As an example, our Skailed platform was purposefully designed to effectively transform months of meticulous work into a fraction of the time, enabling brands to optimise thousands of pages with minimal manual intervention. By leveraging data-driven automation, companies can better meet customer demand, stay agile in a crowded market, and drive sustainable growth without overextending their resources.”

Sam Makwana – Head Of SEO: “My SEO prediction for 2025 is that keyword value will matter more than volume. For a long time, SEO agencies and in-house SEO teams have focused on organic traffic growth as a main measure of success. However, this often doesn’t consider whether the visitors are at the top or bottom of the sales funnel. As a result, even if organic traffic goes up, conversions or revenue often stay the same.

At Impressive, we’ve always valued traffic quality over quantity. That’s why our main goal is to drive traffic to high-value landing pages. With Generative AI now part of Google in Australia, we expect a major drop in top-of-the-funnel, volume-focused queries, as Google will deliver many answers directly on the search results page. Instead, the focus will shift to value-based traffic, and SEO teams who know how to attract this kind of traffic will lead the way.”

Nicholas Simonsen – Head Of Content: “AI has taken the digital world by storm over the last few years, and as a result, I have found that everyone is starting to sound the same, no matter the industry in question. Don’t get me wrong, ChatGPT and AI, in general, have changed the game in so many ways, but it’s reached a point now where I can pinpoint ‘ChatGPTisms’ in the first sentence or two of website copy. It all sounds so lifeless and generic.

Heading into 2025, I think we’ll see brands refocus on human content and on fostering that human connection between brand and consumer. With the market so saturated and spending down across the board, buyers wanted to feel connected to their favourite brands, so let’s make sure we’re giving it to them.”

Jasmine Allen – Head Of Performance: “The rise of online e-commerce marketplaces will continue to shape the future of retail, creating an environment where shopping is even more seamlessly integrated into social apps and digital platforms, allowing users to browse, compare, and complete purchases without ever leaving their preferred sites. 

This shift will continue to make the buying process more efficient and appealing. We’ve already seen major players such as Amazon continue to dominate in Western markets, while marketplaces like Shopee and Lazada continue to lead across Asia, each capturing significant market share.

As these platforms evolve, they continue refining search functionality and user experience, making it easier for shoppers to find exactly what they’re looking for at the lowest price. However, this convenience will continue to present new challenges for retailers housing non-exclusive brands, especially those relying on paid ads to maintain visibility. With intense competition from established marketplace giants, a more strategic approach is essential for these brands to stand out. To navigate this crowded digital landscape, tailored, data-driven strategies are crucial to ensure marketing efficiency and to be able to maximise return on investment amidst increasingly dominant platforms.”

Ready to Future-Proof Your Marketing Strategy?

These insights underscore Impressive’s commitment to helping brands stay agile and competitive. As 2025 approaches, Impressive is ready to help businesses navigate these transformative trends, offering expertise and forward-thinking strategies to achieve sustainable growth.

Melbourne, Australia – Digital marketing agency Impressive has announced the launch of its new service, ‘Impressive Labs’. This new solution is designed to empower organisations that prefer to manage their digital marketing internally. 

The new offering also delivers the expertise and guidance that in-house teams often lack, without the costs of traditional agency engagements.

Impressive CEO Robert Tadros stated that the ‘Impressive Labs’ support solution means that organisations building out their internal marketing teams can still access experienced professionals and deliver exceptional campaigns.

“We see the move to in-house teams, but they still need the training, strategy, and peace of mind that an agency brings. With our new In House Support offering, we give clients the best of both worlds at a lower cost than a traditional agency relationship” he said. 

A primary pillar for the ‘Impressive Labs’ offering is strategic guidance, and is worth noting that while in-house marketing personnel are often selected for their execution skills, they may lack the seniority needed to set strategic direction or quickly adapt to changing market conditions. Impressive staff have experience across 1000s of companies in a range of categories 

Additionally, the new service will offer access to the agency’s senior experts for strategic planning, whether across the entire marketing function or specific channels such as SEO or Google Ads. This enables in-house teams to benefit from high-level guidance without the overhead costs of additional staff.

Moreover, keeping pace with the ever-changing digital marketing landscape can be challenging for smaller, isolated in-house teams. Impressive’s offering includes a mix of public workshops and tailored, in-house training sessions to ensure in-house teams stay up to date with the latest tools, strategies, and industry best practices honed from managing millions in client ad spend each month.

Lastly, for organisations seeking a second opinion or an objective evaluation of their in-house operations, Impressive provides comprehensive, expert reviews. Whether it’s an audit of a specific campaign or a full marketing performance review, these services offer management peace of mind and deliver actionable recommendations to optimise efficiency.

Australia – Impressive, an Australia-based digital marketing agency, has unveiled Skailed, a cutting-edge SEO tool that automates the research and creation of SEO-optimised landing pages, offering businesses a powerful solution to enhance online visibility and drive conversions.

Skailed was conceived by Sam Makwana, Impressive’s head of SEO, who identified the need for a scalable, automated solution after a client requested the rapid creation of hundreds of landing pages. Collaborating with CEO Robert Tadros, Makwana spearheaded the development of the SEO tool over the past year, employing an AGILE-driven approach within Impressive Labs, the in-house R&D arm of Impressive, to bring the idea to life.

The launch of Skailed represents a significant breakthrough in e-commerce, enabling businesses to dramatically increase online traffic, conversions, and revenue through advanced SEO strategies. 

Impressive’s Skailed tackles one of the most demanding challenges businesses face—manually creating thousands of targeted SEO landing pages. By automating this process, Skailed enables businesses to boost SEO performance while significantly cutting both time and costs.

The SEO tool can create, optimise, and index hundreds of high-revenue-generating category landing pages in under four hours, directing high-intent shoppers to the most relevant pages based on their search queries. This capability not only drives increased traffic but also exponentially boosts conversion rates, providing businesses with an efficient, scalable solution to grow revenue while gaining a strong competitive edge—without additional spending on paid media.

Skailed is designed as a scalable solution, making it adaptable for businesses of all sizes across diverse industries. With seamless integration to Shopify, it simplifies the enhancement of programmatic SEO strategies, providing a user-friendly tool for businesses aiming to optimise their SEO efforts.

“Many agencies rely on third-party tools to solve complex problems, but we wanted to create a solution tailored to our clients’ unique needs,” Makwana said. “Skailed is a direct response to the challenges our clients face, and its success is driven by continuous iteration based on client feedback and data.”

Impressive’s recognition with the ‘AFR Most Innovative Companies Award’ for Skailed reflects its commitment to tackling complex marketing challenges with advanced technology. Unlike traditional SaaS tools, Skailed was developed by the team that uses it daily, enabling rapid feedback and ongoing enhancements to ensure its effectiveness across various industries.

“Winning the AFR award for Skailed is a testament to the hard work and creativity of our team. We are incredibly proud to be recognised for pushing the boundaries of what digital marketing agencies can achieve through innovation,” Tadros shared. 

Skailed has already shown positive results for e-commerce businesses like Space Furniture, The Memo, Mattel, and Scanlan Theodore. Impressive plans to expand the tool’s capabilities to additional CMS platforms while focussing on scalable solutions to meet the evolving demands of the digital landscape.