Singapore – Global partnership management platform impact.com has launched ‘impact.com/advocate,’ a customisable customer referral marketing solution that empowers brands to engage their customers effectively with tailored offers. With custom and highly engaging referral programs that fit their unique business needs, brands can now build authentic, profitable, and scalable partnerships with their customers.
With ‘impact.com/advocate,’ brands can build flexible, fully automated referral marketing programs that are straightforward to manage and easy for their customers to use. The platform streamlines customer referral marketing, known for its ability to drive customer advocacy, community, and attract new customers entering the discovery phase.
The new solution builds on impact.com’s 2023 acquisition of SaaSquatch, a best-in-class provider of customer referral software. The native integration of SaaSquatch’s offering with impact.com’s innovative platform allows brands to leverage customer referrals via impact.com’s existing suite of tools and technologies, providing the most robust and comprehensive partnership marketing ecosystem.
Moreover, with ‘impact.com/advocate,’ brands will be able to build programs that fit their unique strategy and business goals with impact.com’s flexible and configurable program builder, as well as offer rewards their audiences care about and incentivize participation by gamifying their programs with leaderboards and reward exchanges.
In addition, it will allow brands to create on-brand and easy-to-use referral experiences and embed them at top conversion points in the customer journey, and review and optimise a program’s performance with impact.com’s robust tracking and analytics capabilities.
Antoine Gross, general manager for Southeast Asia and India at impact.com, said, “Today’s modern buyer no longer trusts conventional advertising techniques; they’re seeking out reviews and recommendations from people they can trust and searching social media where they can see the product being used. And we’re seeing that referrers aren’t just making recommendations for their own benefit, but they’re altruistically helping their network access great products and benefits. It’s a type of partnership that feels less transactional, and driven more by genuine care and connection, which adds a unique depth to our offering.”
He added, “With the launch of impact.com/advocate, brands can access a seamlessly integrated referral partnership solution that empowers them to engage their customers authentically through tailored referral programs. All while allowing them to manage all their partnerships — traditional affiliates, influencers, media publishers, other businesses and now customer referral marketing — from one, unified platform.”
The new marketing solution launch follows impact.com’s impact.com recent research on the state of referral marketing in Singapore, revealing that consumers in the country overwhelmingly rely on peer recommendations for purchase decisions.
It found that a staggering 83% say a recommendation or referral from someone they know is important, with nearly half (49%) of young adults (aged 18-35) finding it very influential. This preference aligns with the decline of traditional advertising effectiveness, with only 2% finding ads impactful in their buying choices.
Interestingly, while recommendations are valued, 1 in 5 shoppers in the country (18%) feel uncomfortable recommending solely for a reward. This highlights the power of genuine endorsements, with 68% of referrers preferring a system that rewards both themselves and the recipients.
