Manila, Philippines – Stratworks has announced its partnership with IKEA Philippines — the local arm of the global home furnishings brand committed to creating “a better everyday life for the many people.”
In choosing Stratworks, IKEA Philippines sought a partner who understands not just communications, but the Filipino way of life.
“Our mission is to create a better everyday life for the many people, and finding a partner that deeply understands the Filipino heart was crucial,” said Earl Kevin Margallo, marketing & PR manager at IKEA Philippines. “We chose Stratworks because of their meaningful, genuine brand and audience connection, and their track record as a top digital marketing and PR agency demonstrate a clear alignment with our values and our vision for connecting with our customers.”
Meanwhile, Mark Christian Parlade, managing director at Stratworks, commented, “IKEA’s vision aligns closely with how we see our role in communications — to help brands earn their place in people’s lives by being useful, thoughtful, and true to who they are. We’re excited to bring our local expertise and strategic capabilities to support IKEA in resonating even more deeply with Filipino families — from all walks of life, across all life stages.”
Founded in 1999 by Donna Conda and Oliver Conda, Stratworks has built a reputation for crafting campaigns that go beyond visibility — campaigns that foster authentic connections.
As IKEA continues to grow its presence in the country, the collaboration with Stratworks signals a shared commitment to building a brand experience rooted in everyday relevance and long-term impact.
