Melbourne, Australia – Icon Agency, an integrated communications firm, has announced the appointment of three new senior staff, spearheaded by Emma Bridgeman as director of technology and B2B, Stefanie Safahi as senior account director, and Rania Aissaoui as account director.
The new hires aim to deepen Icon’s technology and reputation management expertise, all to support the company’s growth.
In Bridgeman’s new role, she will be based in Sydney. Prior to joining Icon, she held senior positions at Apple, Ogilvy, and Herd MSL.
Meanwhile, Safahi will also be based in Icon’s Sydney office. She previously served as the head of communications at Folklore Ventures, bringing her deep sector expertise across enterprise technology and the startup ecosystem to the agency.
Lastly, Aissaoui joins Icon after several years at Ogilvy and Teneo. Aissaoui’s previous work in crisis and reputation management allows her to add valuable experience to Icon Reputation, Icon’s specialty crisis and issue management division.
The hires continue a successful period of growth for Icon, which has seen the integrated agency establish offices in Melbourne, Sydney, Canberra, and Brisbane. The organisation has garnered industry recognition with a number of exciting client wins.
David Radestock, executive director of communications at Icon, said the company’s continued search and appointment of best-in-class industry professionals was central to the agency’s ongoing success, and the new hires bring experience with large agencies and brands to bolster Icon’s team continuing the agency’s growth agenda.
Radestock said, “Hiring this talented trio demonstrates our commitment to bringing in the best consultants—and best humans—in the industry. They bring unrivalled experience and expertise, as well as the boundless curiosity and relentless drive that sets apart our team in the market.”
Radestock further highlighted the new team members’ varied backgrounds.
“We continue to build the best team in the country in the knowledge that our growth is not because of the amount of people we add to the team, but the unique backgrounds, perspectives, and approaches they bring,” he added.
Speaking on the appointment, Bridgeman also said, “This is a great opportunity to spearhead Icon’s growing focus on the technology sector. With a group of exceptional clients and specialist consultants, we’re perfectly placed to grow rapidly through our best-in-class, truly differentiated offer.”
