Hepmil Philippines names Joanna Chan Mojica as board chairperson to lead growth

Philippines – Media company Hepmil Philippines has appointed Joanna Chan Mojica as chairperson of the board to lead the company’s growth in the advertising industry.

Taking on the new role, Mojica is set to oversee and advance Hepmil’s vision to lead the Philippines’ digital advertising industry. She will report to Karl Mak, Hepmil Media Group’s CEO and work closely with Erwin Razon, Hepmil Philippines’ general manager.

Mojica is concurrently serving as president of AmplifAI Media Services and shareholder of Metropolis Evolving Media Solutions. She also held leadership roles at Unilab Inc., Dentsu Aegis Network Philippines, Starcom MediaVest Group, GroupM, MindShare and J. Walter Thompson.

Hepmil Philippines is a subsidiary of Hepmil Media Group in Singapore. It has worked with clients such as Jollibee, Unilever, Unilab, CDO, and Century Pacific Food.

Mojica commented, “The landscape of content and advertising is shifting—audiences crave authenticity, brands seek cultural relevance, and creators are at the forefront of this evolution. Hepmil Philippines is in a unique position to drive this transformation, bridging the gap between brands and creators in a way that is both strategic and impactful. I look forward to contributing to this journey, while also continuing to champion innovation across the broader media and marketing ecosystem.”

“Joanna brings unmatched expertise and a legacy of leadership to our team. Her strategic vision aligns perfectly with our mission to innovate and grow in this dynamic industry. With her steering the board, we’re poised to set new benchmarks for excellence,” Razon said.

Mak said, “Hepmil Philippines has been our group’s standout growth market since we entered as a startup in 2018 through PGAG. Joanna has been a mentor, advisor, and friend to us from day one, guiding our journey with her unparalleled insight.”

“With the introduction of Hepmil Creators Network and Hepmil’s Social Commerce offerings, we’ve achieved an impressive 70% CAGR over the past four years, partnering with iconic brands like Jollibee and Unilever, and top agencies like Publicis Groupe and GroupM. Securing an industry veteran of Joanna’s calibre as Chairperson is a strategic move—her values align seamlessly with Hepmil’s mission, and her leadership will have a profound impact in mentoring our young leaders as we drive the next chapter of growth in the Philippines’ digital advertising and creator economy,” Mak added.

Hepmil Philippines introduced its talent programmes, including its social commerce solutions and incubation programme, in 2023 to strengthen the creators under its network.