Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing East Asia
No posts found

Hang Lung celebrates 65th anniversary with immersive streetscape exhibition in Hong Kong

by Aliza Carmona

-

September 22, 2025

Hong Kong – Hang Lung Properties Limited has unveiled “Throwback Causeway Days”, a curated streetscape exhibition at Fashion Walk in Causeway Bay to mark the company’s 65th anniversary.

Running until October 12, the exhibition highlights Hang Lung’s role in the district’s transformation, tracing Causeway Bay’s development from its golden age as “Hong Kong’s Little Ginza” to its present as a modern commercial hub. It features four immersive installations that showcase the area’s cultural and retail heritage, including tributes to Japanese department stores, Hong Kong’s neon sign tradition, and the district’s reputation as a fashion and lifestyle centre.

To extend the anniversary celebrations, Hang Lung has also partnered with cultural enterprise Walk in Hong Kong to organise 40 guided “Throwback Causeway Days” city walks. Running until October 11, the tours cover 14 historical and commercial landmarks in Causeway Bay, including sites tied to Hang Lung’s long-standing presence in the neighbourhood.

Exclusive free tours will be available for hello Hang Lung Malls Rewards Program members. 

Hang Lung’s footprint in Causeway Bay dates back to 1975 with the introduction of the Matsuzakaya department store at Hang Lung Centre. The company later expanded its portfolio with the acquisition of the former Daimaru site in 1988. Today, its Causeway Bay holdings include Hang Lung Centre and Fashion Walk, which together serve as a retail and lifestyle destination integrating shopping, dining, and community experiences.

Mikael Jaeraas, senior director – retail and Hong Kong business operation, said, “As we celebrate 65 years of growing with Hong Kong, the ‘Throwback Causeway Days’ exhibition is more than a nostalgic tribute. Our Causeway Bay portfolio continues to shape the district as an influencer in fashion, dining, and lifestyle. Fashion Walk curates dynamic streetscape experiences that connect with the local community and urban lifestyle.” 

He added, “This exhibition allows us to honour our collective memories while reaffirming our commitment to revitalising Hong Kong’s retail landscape. We warmly invite everyone to join us in celebrating this milestone and rediscover the stories that have shaped our city.”

Related Tags Hong Kong anniversary campaign Exhibition outdoor activation Hang Lung Causeway Bay
Share this article

Related Articles

View All
McDonald's HK
Marketing East Asia
McDonald’s Hong Kong recreates 1975 restaurant in a nostalgic 10-minute short film
September 16, 2025
By Lyene Marie Darang
Carro revitalises iconic ‘No Drama’ ad series in 10th anniversary campaign
Marketing APAC
Carro revitalises iconic ‘No Drama’ ad series in 10th anniversary campaign
May 19, 2025
By Aliza Carmona
hsbc omg hk rube goldberg machine
Marketing East Asia
HSBC marks 160th anniversary with Rube Goldberg Machine installation via OMG Hong Kong
April 21, 2025
By Aliza Carmona
foodpanda-yewtee-campaign
Marketing Southeast Asia
From boring to buzzing: How foodpanda’s hyperlocal campaign fuelled local engagement and pride in Singapore
September 17, 2024
By Aliza Carmona
Mandai Wildlife Group to co-develop regional marketing campaigns with Klook in new tie-up
Marketing Southeast Asia
Klook launches ‘Money Can’t Buy Experiences’ campaign for its 10th anniversary, offers free trips, activities
September 4, 2024
By Aliza Carmona
MARKETECH-PHOTOS-_2_
Marketing Southeast Asia
Warner Bros. Discovery joins forces with Singapore Tourism Board for global anniversary campaign efforts
August 23, 2023
By Aliza Carmona
No posts found

Featured Articles

View All
NEXT ID Grand Prix 2025 winners
Marketing Featured Southeast Asia
Eyden Indonesia, Danone, Glance, and PT Media Innity Indonesia win top honours at NEXT Awards Indonesia 2025
September 19, 2025
By Aliza Carmona
Inaugural ‘Advertising Technology Asia 2025’ conference focused on discussions on state and future for adtech in the Philippines
Marketing Featured Southeast Asia
Inaugural ‘Advertising Technology Asia 2025’ conference focused on discussions on state and future for adtech in the Philippines
September 12, 2025
By Teddy Cambosa
MARKETECH APAC launches inaugural ‘Advertising Awards Asia Pacific 2026’, to spotlight creative innovation, excellence in adland
Marketing Featured APAC
MARKETECH APAC launches inaugural ‘Advertising Awards Asia Pacific 2026’, to spotlight creative innovation, excellence in adland
August 28, 2025
By Teddy Cambosa
What’s NEXT: Sam Pattison on how the Teads-Outbrain merger aims to navigate APAC’s complex media landscape
Technology Featured APAC
What’s NEXT: Sam Pattison on how the Teads-Outbrain merger aims to navigate APAC’s complex media landscape
August 21, 2025
By Teddy Cambosa
Right ad, right person: How LoopMe’s James Parker ensures smarter advertising with AI
Marketing APAC
Right ad, right person: How LoopMe’s James Parker ensures smarter advertising with AI
August 20, 2025
By Aliza Carmona
Latest ‘Retail & E-Commerce Innovation’ summit in PH tackled discussion driving future of e-commerce strategies
Marketing Featured Southeast Asia
Latest ‘Retail & E-Commerce Innovation’ summit in PH tackled discussion driving future of e-commerce strategies
August 13, 2025
By Teddy Cambosa
No posts found

Most Recent Articles

domino's malaysia campaign
Domino’s Malaysia sparks buzz with viral radio, social media stunts for new ‘Unbox Your Cravings’ campaign
June 24, 2026
Julian Bartolome
No posts found
Singapore shoppers prioritise relevance over hype in e-commerce discovery: report
June 24, 2026
Sharona Nicole Semilla
HENNE appoints Jaywing, The Social CliQ as new marketing partners following competitive pitch 
June 24, 2026
Julian Bartolome
Fourth edition of 'What's NEXT in Marketing: Malaysia 2026' unveils first wave of speakers
June 24, 2026
Aliza Carmona
Omnicom Oceania strengthens connected customer experience with CX Lavender acquisition 
June 24, 2026
Julian Bartolome
Sea, OpenAI deepen partnership to bring AI-powered shopping to Shopee users
June 24, 2026
Sharona Nicole Semilla
No posts found

Subscribe Now

This field is for validation purposes and should be left unchanged.
Agreement(Required)
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Featured Events

Conferences
  • Retail & E-Commerce Innovation Series
  • What's NEXT in Marketing Series
  • Digital Experience Asia Series
  • Advertising Summit Asia Philippines
Awards
  • NEXT Awards Series
  • Advertising Awards Asia Pacific
  • Content Marketing Awards Asia Pacific
  • Marketing Technology Awards
  • Retail & E-commerce Excellence Awards Asia Pacific
  • Empowered Women Awards

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

This field is for validation purposes and should be left unchanged.
Agreement(Required)

© 2026 MARKETECH APAC. All rights reserved.

We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin