Philippines — Just in time for International Women’s Day, Grab Philippines is opening a fresh offering in its super app – where users can now make bookings for salon and wellness home services. This is specifically in partnership with PH-based beauty and wellness service platform Parlon.
Staying true to the theme of IWD, the said partnership in fact aims to encourage women to celebrate and get pampered safely and conveniently at the comfort of their homes. This campaign marks the first salon home service partnership in the region and features popular salon favourites Marqed Salon, The Secret Lounge, Benibana Beauty Hub, Vine Aesthetics, Lay Bare, and Passionails. Home service appointments on haircuts, beauty treatments, and grooming services from these salons are now available via the Grab app with more Parlon partner salons expected to be onboarded after launch.
Claire Ongcangco, CEO of Parlon, said that this is a very important milestone for Parlon because it has always been their mission to digitalize the salon and wellness industry.
“We’re not just here to create a marketplace or software. We aim to build an ecosystem and we strongly believe that home service will play a part in the industry’s future as we continue to navigate a post-pandemic life. We’re very happy to be sharing this breakthrough with Grab and we’re hoping that this partnership is just the beginning of many revolutionary firsts for both of us,” Ongcango said.
Anton Bautista, head of deliveries for Grab Philippines, commented, “We are delighted to have Parlon and their partner salons available in the Grab app through GrabMart. As a leading everyday super app in Southeast Asia, Grab is constantly looking for ways to make lives better for each and every Filipino. This International Women’s Month, our partnership with Parlon will bring the most-trusted salon brands closer to every Filipina and even bring excellent beauty services right to their homes through a tap of a button. This partnership strengthens our mission of creating an ecosystem of different everyday essentials easily available to our consumers.”
The promotion values at a minimum of PHP 3,000 excluding the transportation fee, customers may book home service via the GrabMart option, selecting their chosen salon and service, picking a time slot, and checking out their appointments—just like how food is ordered. Multiple services from one salon also can be booked for a total pampering experience.
“We’ve entered this partnership with both the consumers and the salon industry in mind. At Parlon, we want to give consumers easily accessible options to book their home service appointments while keeping the comfort of salon owners and staff as well. We’re confident that with Grab’s strong reputation of delivering safe and convenient rides, our beauty providers won’t have to worry about the hassle of travelling with all their tools and equipment,” Ongcangco said.
Through this collaboration, stylists and beauty technicians will enjoy hassle-free car transport services to and from their client’s houses for every appointment.
