Funding Societies, LAC Malaysia among new clients for W Communications Malaysia

Kuala Lumpur, Malaysia – W Communications Malaysia has secured several new client mandates following its launch earlier this year, including work for Funding Societies and LAC Malaysia, alongside additional assignments in the hospitality sector.

The agency said the new mandates reflect early market traction after entering the Malaysian market and highlight its ability to secure work across multiple sectors shortly after launch. 

The projects span hospitality, financial services, and health and wellness, and include services such as strategic communications counsel, creative launch support, thought leadership initiatives, and influencer and key opinion leader (KOL) engagement across both B2B and B2C segments.

“These early wins are a strong signal that brands are looking for sharp counsel, pace and integrated delivery from teams that understand both the local market and the wider commercial picture,” said Robin Chang, General Manager for APAC at W Communications Asia. “What we are building in Malaysia is not just momentum for momentum’s sake. It is a business shaped around what clients need now: senior thinking, joined-up execution and ideas that can travel across earned, social and influence without losing their edge.”

The new client engagements follow the launch of W Communications Malaysia in February 2026, part of the agency’s wider Asia-Pacific expansion strategy. Since then, the Malaysia team has been working with brands seeking communications support that combines consumer engagement, corporate communications, and integrated execution, including brand-building and reputation management programmes, product launches, and creator-led amplification.

“Malaysia moves fast, and brands feel that pressure every day,” said Kiersten Chaik, Country Manager for Malaysia at W Communications. “Clients here do not just want activity. They want work that makes sense in market, lands with the right audience and supports real business ambition. These wins show there is demand for integrated communications that combine local instinct with clear strategy across earned, social and creators. That matters in a market like this, where attention is fragmented, expectations are high, and people can spot fluff from a mile away.”

Since its launch, W Communications Malaysia said it has doubled its headcount and expects to expand the team by a further 60% to 80% by the fourth quarter of 2026. The agency operates across B2B, B2C and KOL management business units, providing both strategic counsel and operational communications support across consumer, corporate and integrated communications programmes.