Singapore — Creative communications agency W Communications has been appointed to handle public relations for Moët Hennessy Diageo (MHD) in Singapore, overseeing a portfolio that includes Henn, Hennessy, Dom Pérignon, Cloudy Bay, Chandon, Veuve Clicquot, Ruinart, Krug, Belvedere, Whispering Angel, Armand de Brignac and Minuty.
Under the appointment, W Communications will lead brand storytelling, media relations, influencer engagement and event amplification across the MHD portfolio, with a focus on craftsmanship, heritage and modern luxury tailored to Singapore audiences.
“Representing the Moët Hennessy Diageo portfolio is both a privilege and a pleasure,” said Robin Chang, general manager of W Communications APAC.
Chang emphasised, “These are brands that have defined celebrations for generations, from the clink of a Veuve Clicquot glass to the pour of Hennessy over ice. We’re thrilled to build on the incredible legacy of MHD’s Maisons and bring their spirit to life for a new generation of Singaporean tastemakers.”
The partnership began in late 2025 with Cloudy Bay’s 40th anniversary celebration in Singapore, marking the New Zealand winery’s 2025 Vintage launch with a dinner at AIR CCCC in Dempsey.
This was followed by the local launch of Dom Pérignon’s 2025 artist collaboration with Japanese artist Takashi Murakami, one of only three global events for the project, hosted as an immersive pop-up experience for media and influencers.
The win adds to W Communications’ growing presence in the luxury and lifestyle sectors in the region.
The agency offers integrated services spanning communications strategy, creative activation and digital marketing, and recently launched its influencer marketing arm, HelloFranses!, in Asia.
