Singapore – Global PR and social media agency W Communications has announced its latest appointment by VP Bank, strengthening its banking and finance portfolio in Asia.

Following a competitive pitch, VP Bank will now consolidate its PR and social media scope across Singapore and Hong Kong with W Communications, ensuring a refined approach to building and reinforcing the brand’s story and positioning.

As part of the brief, W Communications will continue to amplify the bank’s key narratives and thought leadership content to increase the brand’s share of voice and engage the relevant audiences of financial intermediaries and private clients.

The engagement will also further solidify W Communications’ corporate offerings, building on its past and present partnerships with some of the most notable corporate institutions including Tricor, Microsoft’s Xandr, Crossbridge Capital, BASF and more.

Talking about this acquisition, Kenneth Chew, account director, W Communications, said, “In the highly competitive wealth management space, it is critical for pure play banks such as VP Bank to demonstrate their agility and customised approach to clients in order to stand out and be the bank of choice for financial intermediaries and high net worth individuals.”

“Our team’s experience in the financial sector provides us with this nuanced understanding of the markets, enabling us to communicate the bank’s key messages to its stakeholders through a well-rounded approach that encompasses market technicalities and overall branding”, he added.

Singapore – Just right on time for International Women’s Day, global PR and social media agency W Communications has announced that it has sealed a partnership with Singapore Council of Women’s Organisations (SCWO), the national coordinating body of women’s organisations in Singapore, to manage its corporate communications, community outreach, and engagement programmes.

The agency’s mandate will also include supporting SCWO in redefining its core narratives to further introduce itself as the national coordinating body of women’s organisations in the country.

Moreover, the said partnership goes under the agency’s efforts to boost its portfolio of clients in the social impact sector.

Jolin Ng, general manager at W in Singapore, said that the agency gives importance to equity, therefore, it works with organisations like SCWO to fulfill its commitment towards such causes and support the organisation’s plan of impacting the lives of women and society.

Koh Yan Ping, chief executive officer at SCWO, commented, “We wanted a PR partner who truly understood the intent behind the impact we are making towards the cause and enables us to better engage stakeholders from all walks of life. W stood out with their understanding of our objectives, excellent media relations and of course, strength in corporate storytelling.”

Singapore Council of Women’s Organisations boasts more than 60 member organisations representing over 600,000 women in the country. It provides opportunities, platforms, and services to empower and support Singaporean women. 

Earlier this year, W Communications has also been tapped by food company Deliveroo to manage its corporate and consumer communications.

Singapore – On-demand food company Deliveroo has entered a partnership with independent PR and social agency W Communications to manage its corporate and consumer communications.

The partnership is targeted at building a positive brand reputation for the delivery service through hyperlocal stories and emphasising Deliveroo’s passion for connecting Singaporeans to the best restaurants and merchants in various areas.

“Over the past couple of years, we’ve seen Deliveroo become an essential part of consumers’ lives, as well as open up new revenue streams and earning opportunities for restaurants and delivery riders,” said Jolin Ng, general manager at W Singapore.

She also added that W will be bringing its expertise in ‘corpsumer’ communications and instinct for news to elevate the Deliveroo brand and share impactful stories with local audiences.

Warren Johnson, founder of W Communications also added, “Having launched Deliveroo to the world out of London in 2014, we are excited for this reunion and to be expanding our partnership to Asia, a key market for both entities. We aim to continue delivering business-changing results for them as how we’ve done previously.”

Meanwhile, Jason Parke, general manager at Deliveroo Singapore mentioned that W’s bid stood out because of their creativity, excellent media relations, and passion for food.

“We’re confident that their experience will complement our growth ambitions and look forward to a successful partnership,” he added.

W Singapore is a partner of notable brands such as Häagen-Dazs, Hilton Hotels & Resorts, Impossible Foods, and Marks & Spencer, amongst others.

Deliveroo has also previously formed the Digital Platforms Industry Association (DPIA) with food delivery platforms Grab and foodpanda to fortify the guidelines and policies to support their partners and merchants in Singapore.