Philippines – Filipino artist Kim Chui’s face has been covered in Julie’s Bakeshop’s tarpaulins in a Davao City branch. This follows her delivery of a controversial spiel on a variety show, believed to be aimed at former Philippine president Rodrigo Duterte.
After photos of the incident went viral on social media, the actress shared photos of a letter penned by Julie’s Bakeshop along with goods from the brand.
Last week, Kim Chui faced backlash after her “deserve” spiel on ‘It’s Showtime’ was believed to be targeted at Duterte, who is currently under the custody of the International Criminal Court (ICC) due to charges of crimes against humanity during his drug war in the Philippines.
Supporters of Duterte are believed to be behind the cover-up of the actress’ face on the tarpaulins.
Kim Chui has since addressed the controversy surrounding her spiel, explaining that she was merely reading from a teleprompter.
Duterte, known for his crackdown on drug dealers in the Philippines during his regime, previously served as mayor of Davao City for over two decades.
The Philippine National Police, acting on an ICC-issued warrant, arrested Duterte on March 11, 2025. Duterte was brought to The Hague with his lawyers and supporters claiming he was abducted.
The charges are related to the alleged extrajudicial killings during his presidency from 2016 to 2022.
MARKETECH APAC has reached out to Julie’s Bakeshop for more information on the incident.
