Singapore – Rudi Ramin, a marketing executive with previous leadership roles at Google and Unilever, has launched Arvento Advisory, a Singapore-based consultancy aimed at helping brands, agencies, and publishers derive greater value from their media spend.
Arvento Advisory has signed a media representation agreement with SPH Media, the publisher behind media giants such as ‘The Straits Times’ and ‘The Business Times ’. The partnership also allows Arvento to work with brand owners and agencies to design campaigns intended to reach high-attention, credible audiences.
“Media effectiveness is no longer about who shouts the loudest or spends the most,” Ramin explained. “It’s about attention, context, and trust — those are the currencies we help brands measure and maximise.”
Independent audits of digital media spending have suggested that nearly 40% of advertising budgets are allocated to placements that fail to deliver meaningful attention or measurable results. According to Ramin, this reflects a wider challenge in the marketing industry, where short-term reach often takes precedence over long-term trust.
“Too much of marketing money today is wasted chasing low-cost reach instead of real attention,” Ramin said. “Arvento exists to help brands rebalance their media mix toward environments that build trust, influence perception, and deliver measurable outcomes.”
Arvento Advisory aims to address this gap by combining human, category, and communication insights with access to credible publisher audiences.
With marketing budgets under increasing pressure, Ramin also said brands require a more strategic, quality-driven approach to media investment. Drawing on his experience in commercial and brand strategy roles across Asia, he noted that digital platforms designed for precision targeting do not always deliver sustained brand impact.
Prior to founding Arvento, Ramin also worked at PCX Markets, a circular-economy platform assisting companies in managing their plastic footprint through verified recovery and recycling programmes.
“I’ve seen how much value is lost when brands treat media as a commodity,” Ramin said. “Arvento exists to restore the connection between credibility and business performance.”
