United States – Dove has debuted its Y2K-inspired ‘Hot Like Us’ campaign during the 2026 Grammy Awards, marking the latest evolution of the brand’s music-led creative and reinforcing its focus on confidence, movement, and self-expression.
Airing during Music’s Biggest Night, the high-energy spot reimagines the mid-2000s hit “Don’t Cha” by The Pussycat Dolls, pairing early-2000s nostalgia with modern storytelling.
Written, recorded, and performed in partnership with Nashville-based singer-songwriter Molly Grace, the ‘Hot Like Us’ remix delivers unmistakable Y2K energy while celebrating sisterhood and real-life moments.
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The campaign builds on Dove’s ‘Let Your Body Body’ platform, which launched last year and reframed whole-body freshness as a joyful expression of confidence through a music-video lens.
“At its core, Dove’s mission is rooted in creating a positive relationship with beauty—grounded in confidence—and making that accessible to everyone, a belief brought to life through Hot Like Us,” said Divya Raghavan, senior brand director, Dove Innovation & Equity.
Divya added, “We took alcohol out and packed in nourishing serum for all-over skin care without the sting or burn. Our creative answer, the ‘Hot Like Us’ campaign, brings that evolution to life, showing how Dove deodorant can be used everywhere to help women feel comfortable, confident, and hot, without the burn. Music and nostalgia was the perfect way to bring this story to life.”
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