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Marketing Featured Southeast Asia

Report reveals Filipinos prefer to stay in the metro for NYE

Manila, Philippines – The travel trend to ‘escape’ to more off-beat destinations dominates Filipinos’ New Year’s Eve (NYE) plans, but the preference to stay in the metro still tops their choice for the celebration.

According to a report by digital travel platform Agoda, Manila, the capital city of the Philippines, came out as the number one destination for Filipinos’ NYE plans. Aside from the vibrant and crowded city of Manila, the report shows that travelers also prefer to celebrate their New Year in the country’s popular tourist attraction Boracay, landing at the second spot. 

Meanwhile, Cebu ranked third for its rich history and proximity to multiple islands, while the fourth spot was nabbed by Tagaytay, which is close to the city center that offers scenic views of the Taal lake volcano. Lastly, Baguio, ended at fifth, with Filipinos’ wanting to make the most out of the ‘sweater’ weather.

Moreover, new joiners Bohol, which is known for its chocolate hills, and the hustle and bustle city of Davao made it to the list of popular destinations for the New Year, knocking off Laguna and Iloilo off the top ten list.

Timothy Hughes, Agoda’s vice president of corporate development, noted that their data shows that in addition to the big city, traditional, celebration destinations, travelers across Asia are showing their ongoing desire to escape the constrictions and controls of pandemic impacted cities.

He further shared that the appeal of Asia’s beaches, stunning scenery, and freedom of open space has people heading for the coast and mountains in droves.

“Data shows that Taiwanese and Thai travelers are booking higher star category hotels compared to last year. Joining travelers from Indonesia, Malaysia, the Philippines, Korea, and Vietnam in the hunt for a luxurious end to a tough 2021,” said Hughes.

The report also found that in Asia, the preference for four to five-star hotels is even stronger with Taiwan and Thailand travelers upgrading from one to three-point-five-star accommodation for New Year’s Eve this year, joining Indonesia, Malaysia, the Philippines, South Korea, and Vietnam travelers who continue to choose 4-5 star venues to celebrate the arrival of 2022. Meanwhile, in India, one to three-point-five-star hotels remain popular among travelers, reflective of trends in 2020.

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Marketing Featured Southeast Asia

PH telco Smart to welcome 2021 with star-studded year-ender concert

Manila, Philippines – Local telco giant Smart is hosting a year-ender concert titled RESET 2021, a welcome to the incoming year through original Filipino music (OPM) from some of the country’s well-known OPM personalities.

RESET 2021 will be graced by performances from artists Bamboo, The Itchyworms, Unique Salonga, as well as R&B artist Kiana Valenciano, alternative rock band She’s Only Sixteen, and disc jockeys Ace Ramos and MC Pao Avila.

The year-ender concert is a prelude to the telco’s ‘GigaFest’, a whole season of celebration featuring world-class entertainment, esports tournaments, digital innovations, promos, and freebies to give back to all loyal and new Smart subscribers all over the country, including their latest raffle promo GIGAMANIA that gives Smart users a chance to win smartphones, free data and P1M cash during the weekly draws.

“After a most challenging year, we are one with our nation in hoping for a brighter and better 2021. This is the time to find our footing once again, rise together, and #OWN2021 with a sense of renewed purpose,” said Jane J. Basas, SVP and head of consumer wireless business at Smart

Prior to this virtual concert, Smart has hosted several online concerts, including Dua Lipa and her “Studio 2054” last November, and the 2020 Mnet ASIAN MUSIC AWARDS (2020 MAMA) earlier in the month.

RESET 2021 will be streamed live on Smart’s YouTube channel on December 31, and will be available for simulcast on local channels TV5 and Cignal on the same date at 10:40 pm.