Indonesia – Dentsu Indonesia has tapped Rachelle Raymundo as its new CEO of creative, tasking the marketing expert with driving digitally forward work that is deeply rooted in Indonesian culture.
Raymundo joins the agency with more than 25 years of experience in driving growth across the marketing spectrum. Her background includes a focus on data-led storytelling for digital transformation, high-impact brand strategy for multinational portfolios, and the optimisation of content and media placement. Additionally, her previous consultancy work in agency pitches and organisational health provides a specialised perspective on developing high-trust client partnerships.
The appointment concludes a strategic evolution of dentsu Indonesia’s creative leadership. This follows a reshuffle announced in September 2025, which saw Lucky Handoko return as general manager of DC, while Defri Dwipaputra and Rangga Immanuel were elevated to dual chief creative and experience officer roles.
Reporting to country CEO Elvira Jakub, Raymundo will oversee this consolidated leadership team. The integration of Handoko, Dwipaputra, and Immanuel under Raymundo’s remit marks a significant milestone in the network’s 51-year history in the region.
“As we build for the future, we need a true leader who can unify our creative vanguard to solve complex business challenges with humanity and heart, embodying the highest professional standards in integrity and transparency for our clients and for our people,” said Jakub. “Rachelle’s appointment brings the perfect harmony to our new executive leadership structure, and I am confident that under her guidance, our team will continue to push the boundaries of innovation.”
With this leadership structure finalised, the agency aims to accelerate its creative roadmap and maintain its service for various global and Indonesian brands.
Commenting on her appointment, Raymundo shared, “I am excited to join dentsu Indonesia at a transformative moment for dentsu and the industry. The creative landscape today requires more than just great ideas; it demands empathy, data-driven insights, and the courage to innovate at the speed of culture.”
She added, “Along with the rest of our creative leadership that is second to none in this market, we are committed to building an innovation powerhouse that does not just respond to algorithms but instead shapes the conversations for tomorrow. I look forward to working closely with the team to drive the next phase of growth for our clients and the Indonesian creative economy.”
