Singapore – Deliveroo Singapore has partnered with the Singapore Cycling Federation (SCF) to raise awareness about rider safety. On Children’s Day, they hosted an event called “Deliveroo Rides Smart with Heart.” Deliveroo’s program aims to educate both riders and their children about safe cycling practices on the road.
The initiative is part of Deliveroo’s ongoing commitment to enhancing rider safety and aligns with their third annual Rider Safety Month.
More than 40 people, including Deliveroo riders and their children, gathered at the 100Plus track in the Singapore Sports Hub to participate in a hands-on, interactive workshop focused on safe riding. The Singapore Cycling Federation (SCF) started the day as part of Deliveroo’s “Rides Smart with Heart” initiative, by providing Deliveroo riders and their children with practical, actionable guidance to ensure road safety through a hands-on session.
The tips and interactive activities cover practical, real-world scenarios as well as road etiquette advice for riders. This includes manoeuvring through crowded sidewalks and dealing with difficult traffic situations while carrying food deliveries. These insights are useful as they navigate their daily food delivery routes.
Speaking about the Deliveroo Rides Smart with Heart, Shahfudin Mohamed Sahim, Deliveroo rider said, “Even though I ride for work regularly, Deliveroo Rides Smart with Heart was a good refresher for me and the practical tips that were shared during the session further emphasised the importance of road safety. My sons also had an extremely fun and enriching time learning about safe cycling habits, and it was heartening to see him take an interest in understanding what I do at work while reminding me to stay safe.”
He added, “We’ll definitely exercise these tips more as we cycle together as a family moving forward.”
Speaking about the partnership, Dr. Hing Siong Chen, president of the Singapore Cycling Federation, said, “We are so excited to team up with Deliveroo again for this year’s Rider Safety Month initiative. Following last year’s campaign where we held safety programmes for riders, we are delighted to now extend our workshop to the young as well. It is indeed important to cultivate the importance of road safety among the younger generation as they are the road users of tomorrow, and we hope to instil such mindsets through Deliveroo Rides Smart with Heart – encouraging and reminding both riders and their children of safe riding habits.”
Meanwhile, Jason Parke, general manager of Deliveroo Singapore, said, “At Deliveroo, the safety of our riders is of our utmost priority, and we are continuously ensuring a safe working environment for them and the wider community. This inspired us to develop this initiative alongside Singapore Cycling Federation this Rider Safety Month and in conjunction with Children’s Day.”
He added, “We hope this workshop was not only helpful for the children in navigating roads safely, but also served as a refresher for our riders to continue practising safe riding habits.”
“Since Deliveroo’s marking of October as Rider Safety Month in 2021, our initiatives have seen increased participation year-on-year from our riders and like-minded partners. We will continuously play our part in further educating our riders to practice good road safety habits – so we can together achieve safer roads,” Parke said.
