Singapore – DBS, GrabPay, and Maggi registered the strongest increases in advertising awareness among Singaporean consumers in August 2025, according to the latest YouGov BrandIndex data.
‘Ad Awareness,’ which tracks the percentage of consumers who recall seeing a brand’s advertisement in the past two weeks, highlights how marketing activity directly impacts visibility.
DBS achieved the largest growth, rising 8.4 percentage points from 21.8% on July 30 to 30.2% by August 23.
The surge coincided with its SG60 TikTok livestream in early August and earlier retail tie-ups across over 680 outlets.
Meanwhile, GrabPay followed with a 7.4 points increase, climbing from 5.1% on July 28 to 12.6% on August 18, boosted by ongoing GrabPay or PayLater promotions.
Catching on, Maggi rounded out the top three with a 7.3 points lift, improving from 13.5% on August 8 to 20.8% on August 25.
The rankings reflect data collected from Singaporean adults aged 18 and above between July 26 and August 25, 2025, reinforcing how targeted campaigns and partnerships helped these brands stand out among consumers.
